HBR Blue Ocean Strategy蓝海战略.pdf,Blue Ocean Strategy ) ) ) ) ( ( ( ( ( How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim Renée Mauborgne H A R V A R D B U S I N E S S S C H O O L P R E S S B O S T O N , M A S S ...
forces, blue ocean, and growth-share matrix analyses as its name implies, a survival strategy requires a company are all manifestations of it. A company sets a goal, tar- to focus defensively—reducing costs, preserving capital, trim- geting the most favorable market position it can at- ming...