HBR Blue Ocean Strategy蓝海战略.pdf,Blue Ocean Strategy ) ) ) ) ( ( ( ( ( How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim Renée Mauborgne H A R V A R D B U S I N E S S S C H O O L P R E S S B O S T O N , M A S S ...
Blue Ocean Strategy is a Growth Strategy, Innovation Management, and Value Creation framework focused on the idea of creating an uncontested market space—i.e. a "blue ocean." This strategic framework is very innovative, as its principles challenge the conventional business strategy principles of ...
Blue Ocean Strategy© Kim & Mauborgne© Kim & Mauborgne Red Ocean vs Blue Ocean StrategyRed Ocean StrategyBlue Ocean StrategyCompete in existing market spaceCreate uncontested market spaceBeat the competitionMake the competition irrelevantExploit existing demandCreate and capture new demandMake the valu...
van der Put M., Singer M. Galois Theory of Linear Differential Equations [Springer, 2003](478p) 30 p. Theory.of.Spread-Spectrum.Communications-A.Tutorial-IEEE.Transactions.on.Communication-Raymond.Picho 340 p. The Psychology of Emotion From Everyday Life to Theory - Kenneth T. Strongman ...
Blue Ocean Strategy, written by W. Chan Kim and Renée Mauborgne, has been published in a record-breaking 49 languages and is a bestseller across five continents. It has been read by millions of people around the world. Further translations are in progress. Find Blue Ocean Strategy in your ...
哈佛商业课 - 蓝海战略 Blue Ocean Strategy In 1984, Guy Laliberté co-founded Cirque du Soleil.1984年，盖伊·拉利伯特共同创立了太阳剧团。Soon, Cirque was bringing in revenues that incumbents, like Ringling Brothers, had taken more than a century to attain, even though the circus business was in...
With blue ocean strategy, shift, and leadership tools and frameworks, you can create blue oceans of uncontested market space in an opportunity-maximizing, risk-minimizing way. Learn how.
Blue ocean strategy.White, MilesPotlight, H B R SPrahalad, C KKramer, RodWatkins, Michael DHarding, WarrenWar, First WorldShih, WillyKaplan, Robert E SMikes, Anette
1、藍海策略(Blue Ocean Strategy) W. Chan Kim Renee Mauborgne 紅海與藍海策略 紅海策略 現有市場空間競爭 打敗競爭 利用現有需求 價值與成本互換 作業配合差異化或成 本選擇 Select EOScale or EOScope 藍海策略 創造無市場競爭空間 競爭變得無意義 創造和掌握新需求 打破價值成本互換 作業配合同時追求差 異化和...
Blue ocean strategy: From theory to practice To propose a new business strategy by creating a new market space called 'blue ocean'. Within a definite market space, today's business strategy is to grab... W.,Chan,Kim,... - 《Operations Research》 被引量: 337发表: 2005年 Blue Ocean St...