Blue Ocean Strategy & Blue Ocean Shift is about creating new market space and making the competition irrelevant. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth.
With blue ocean strategy, shift, and leadership tools and frameworks, you can create blue oceans of uncontested market space in an opportunity-maximizing, risk-minimizing way. Learn how.
Blue Ocean Strategy is a global business bestseller that forever changed the field of strategy. Blue Ocean Shift is your roadmap to move you and your organization from red oceans to blue oceans. Beyond Disruption is about how to innovate withing disrupti
for-profit and non-profit and even governments. We looked at how they moved beyond competing in existing crowded markets—what we think of asred oceans—to new heights of confidence, market creation and growth. This culminated in our first book,Blue Ocean Strategy. Ten years of new research ...
WHAT OUTCOMES DOES BLUE OCEAN STRATEGY PRODUCE? Creatingblue oceansis non-zero-sum. There is ample opportunity for growth that is both profitable and rapid. ORIGIN OF THE TERMS Professors Chan Kim and Renée Mauborgne introduced the concepts of red and blue oceans in their international best-selle...
owned by Professors Kim & Mauborgne:Blue Ocean®,Blue Ocean Shift®,Blue Ocean Strategy®,Blue Ocean Strategy Network®,Blue Ocean Organization®,Blue Ocean Leadership®,Blue Ocean Global Network®,Red Ocean®,Don’t Compete. Create®, Create. Don’tCompete®, Be BlueOcean®. ...
Design Your Future : Blue Ocean StrategyTrombetta, By Ralph G
BlueOceanStrategy.com BlueOceanStrategy.com Blue Ocean Sprint with AI Navigator Learn blue ocean strategy. Then, put it to work for your business with the Al Blue Ocean Navigator. START NOW! Blue Ocean Strategy Practitioner Program Transform your strategic perspective, master blue ocean tools ...
蓝海战略(Blue Ocean Strategy)是由W·钱·金(W. Chan Kim)和莫博涅(Mauborgne)提出的。 蓝海战略认为,聚焦于红海等于接受了商战的限制性因素,即在有限的土地上求胜,却否认了商业世界开创新市场的可能。运用蓝海战略,视线将超越竞争对手移向买方需求,跨越现有竞争边界,将不同市场的买方价值元素筛选并重新排序,从给...
Blue ocean strategy consulting and training firm with 18 years in practice. Strategize Blue helps companies and startups break out of competition and go beyond disruption to achieve sustainable, uncontested growth.