Learn blue ocean strategy. Then, put it to work for your business with the Al Blue Ocean Navigator. START NOW! Blue Ocean Strategy Practitioner Program Transform your strategic perspective, master blue ocean to
Blue Ocean Strategy & Blue Ocean Shift is about creating new market space and making the competition irrelevant. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth.
Understanding Blue Ocean Strategy is easiest when you look at how an existing company has applied the concept successfully. For this example, let's look at Netflix, the online and rent-by-mail movie rental organization. Stop and think about how you borrowed movies in the late 1990s. You pro...
A Blue Ocean Strateg is a business approach and mindset in which brands find and capture uncontested markets, rather than competing within existing ones.
Blue Ocean Strategy is a global business bestseller that forever changed the field of strategy. Blue Ocean Shift is your roadmap to move you and your organization from red oceans to blue oceans. Beyond Disruption is about how to innovate withing disrupti
Blue Ocean Strategydoi:10.1002/9781118785317.weom120024blue ocean strategycreating new market spacevalue innovationreconstructionist view of strategyalignment of strategy propositionscompetitive strategystructuralist view of strategyJi MiAmerican Cancer Society...
What are red and blue oceans? Why do we call them that? What outcomes does red ocean strategy produce and how is it different from blue ocean strategy? Find out this and more.
how they moved beyond competing in existing crowded markets—what we think of asred oceans—to new heights of confidence, market creation and growth. This culminated in our first book,Blue Ocean Strategy. Ten years of new research and analysis later, we published our second book,Blue Ocean ...
owned by Professors Kim & Mauborgne:Blue Ocean®,Blue Ocean Shift®,Blue Ocean Strategy®,Blue Ocean Strategy Network®,Blue Ocean Organization®,Blue Ocean Leadership®,Blue Ocean Global Network®,Red Ocean®,Don’t Compete. Create®, Create. Don’tCompete®, Be BlueOcean®. ...
Blue ocean strategy consulting and training firm with 18 years in practice. Strategize Blue helps companies and startups break out of competition and go beyond disruption to achieve sustainable, uncontested growth.