蓝海战略（Blue Ocean Strategy）一词最早出现在2000年，是两位商学院教授在研究了1880年～2000年30多个...
随着空间的拥挤，激烈的竞争使水变得血腥。Competitive or market competing strategy it's about how to occupy red oceans.竞争或市场竞争战略，它是如何占领红海。By contrast, blue ocean, or market creating strategy, is about how to create and capture unknown markets where demand is created rather than ...
1、Blue Ocean StrategyContentsBlue Ocean Vs. Red Ocean StrategyBlue Ocean Strategy ToolsStrategy Canvas and Four Action FrameworkSix Principles of Blue Ocean StrategyFormulating Blue Ocean StrategyExecuting Blue Ocean StrategyIf you find this presentation useful, please consider telling others about ou 2...
1.BlueOceanVs.RedOceanStrategy2.BlueOceanStrategyTools3.StrategyCanvasandFourActionFramework4.SixPrinciplesofBlueOceanStrategy5.FormulatingBlueOceanStrategy6.ExecutingBlueOceanStrategy Ifyoufindthispresentationuseful,pleaseconsidertellingothersaboutoursite(www.studyMarketing.org)BlueOceanVs.RedOceanStrategy BlueOcean...
1、Blue Ocean StrategyW. Chan Kim and Renee MaubourgneEdited by Chitchai P.AgendaBlue Ocean Strategy (BOS)Creating Blue OceanAnalytical Tools and FrameworksFormulating Blue Ocean StrategyReconstruct Market BoundariesFocus on Big PictureReach Beyond Existing DemandGet Strategic Sequence RightExecuting B 2...
Get The Strategic Sequence Right The Sequence of Blue Ocean Strategy Buyer utility Is there exceptional buyer utility in your business idea? Price Is your price easily accessible to the mass of buyers? Adoption What are the adoption hurdles in actualizing your business idea? Cost Can you attain ...
蓝海战略(Blue Ocean Strategy)是由W·钱·金(W. Chan Kim)和莫博涅(Mauborgne)提出的。 蓝海战略认为,聚焦于红海等于接受了商战的限制性因素,即在有限的土地上求胜,却否认了商业世界开创新市场的可能。运用蓝海战略,视线将超越竞争对手移向买方需求,跨越现有竞争边界,将不同市场的买方价值元素筛选并重新排序,从给...
1. Blue Ocean Strategy (BOS) ? Creating Blue Ocean ? Analytical Tools and Frameworks 2. Formulating Blue Ocean Strategy ? Reconstruct Market Boundaries ? Focus on Big Picture ? Reach Beyond Existing Demand ? Get Strategic Sequence Right 3. Executing Blue Ocean Strategy ? Overcome Key Organization...
Blue Ocean Strategy was developed by W Chan Kim and Renée Mauborgne, both of whom are distinguished professors at INSEAD in France. They identified this approach to strategy based on a study of 150 strategic business moves, spanning more than 100 years and thirty industries. The approach was ...
blue ocean strategy 译本一、概述 Blue Ocean Strategy(蓝海战略)是由W. Chan Kim和Renee Mauborgne在2005年提出的商业战略理论,强调企业应该寻找市场中的“蓝海”,而不是在竞争激烈的“红海”中竞争。这一理论在商业界引起了广泛的关注,被认为是一种创新的商业思维方式,能够帮助企业创造新的市场空间和获取持续的...