Blue Ocean Strategy Blue Ocean Strategy was developed by W Chan Kim and Renée Mauborgne, both of whom are distinguished professors at INSEAD in France. They identified this approach to strategy based on a study of 150 strategic business moves, spanning more than 100 years and thirty industries....
Case study: comparative study of two business models through blue ocean strategy.This paper attempts to understand the scope of Blue Ocean Strategy (BOS) applied in Industrial and Commercial sectors of Mumbai and Navi Mumbai (Raigad). BOS is a framework which inspires to innovate and develop new...
1、Blue Ocean StrategyW. Chan Kim and Renee MaubourgneEdited by Chitchai P.AgendaBlue Ocean Strategy (BOS)Creating Blue OceanAnalytical Tools and FrameworksFormulating Blue Ocean StrategyReconstruct Market BoundariesFocus on Big PictureReach Beyond Existing DemandGet Strategic Sequence RightExecuting B 2...
1.BlueOceanStrategy(BOS)▪CreatingBlueOcean▪AnalyticalToolsandFrameworks 2.FormulatingBlueOceanStrategy ▪ReconstructMarketBoundaries▪FocusonBigPicture▪ReachBeyondExistingDemand▪GetStrategicSequenceRight 3.ExecutingBlueOceanStrategy ▪OvercomeKeyOrganizationHurdles▪BuildExecutionintoStrategy▪Conclusion Ag...
Blue Ocean Strategy is a Growth Strategy, Innovation Management, and Value Creation framework focused on the idea of creating an uncontested market space—i.e. a "blue ocean." This strategic framework is very innovative, as its principles challenge the conventional business strategy principles of ...
Blue Ocean Strategy (BOS)CrFormulating Principles Reconstruct market boundaries Focus on the big picture, not the numbers Reach beyond existing demand Get the strategic sequence rightRisk Factor Each Principle Attenuates Search risk Planning risk Scale risk Business model risk8Analytical Tools and ...
Blue Ocean Strategy Creating New Uncontested Markets The concept of Blue Ocean Strategy was developed by W. Chan Kim & Renee Mauborgne We don’t have a traditional strategy process, planning process like you’d find in traditional technical companies. It allows Google to innovate very, very ...
By spotlighting these advantages, it becomes evident that the Blue Ocean Strategy isn’t just about avoiding competition; it’s about creating a sustainable and profitable business model through continuous innovation, deeply relevant customer experiences, and unique value propositions. Transforming one’s...
局限在现有行业之内做残酷竞争,从竞争者手中抢夺顾客的战略,被称之为红海战略或血腥战略(Bloody or Red Ocean Strategy)。与之相对, W. Chan Kim和Renée Mauborgne提出了蓝海战略(Blue Ocean Strategy)的建议, 即开拓没有竞争的市场空间。 根据Kim和Mauborgne发表在《哈佛商业评论》(2004年10月)上的文章,在拥挤的...
Answering these questions helps businesses grasp existing industry strategies and create a business model based on the Blue Ocean Strategy, where there is no trade-off between value and cost. ERRC Grid The Eliminate-Reduce-Raise-Create (ERRC) Grid is an analysis tool used with the Four Actions ...