Blue Ocean Strategy is a way for your organization to leave the competition behind, and enter a market that's open and undisturbed. Its cornerstone concepts are that companies can offer themselves, and their customers, value while still rising above their competition in a meaningful way. You can...
蓝海战略（Blue Ocean Strategy）一词最早出现在2000年，是两位商学院教授在研究了1880年～2000年30多个...
蓝海战略(Blue Ocean Strategy)是由W·钱·金(W. Chan Kim)和莫博涅(Mauborgne)提出的。 蓝海战略认为,聚焦于红海等于接受了商战的限制性因素,即在有限的土地上求胜,却否认了商业世界开创新市场的可能。运用蓝海战略,视线将超越竞争对手移向买方需求,跨越现有竞争边界,将不同市场的买方价值元素筛选并重新排序,从给...
Instead of competing in existing industries, blue ocean strategy equips companies with frameworks and analytic tools to create their own blue ocean of uncontested human resource pool and market space. Thus, it is a challenge of how to create blue oceans, but also the equally important challenge ...
The simultaneous pursuit of value and cost is the logic of Blue Ocean strategy.价值与成本的同步追求是蓝海洋战略的逻辑。Based on their study of more than 30 industries, companies that can create blue oceans usually reap the benefits for 10 to 15 years because they are hard for rivals to copy...
Blue Ocean Strategy Creating New Uncontested Markets The concept of Blue Ocean Strategy was developed by W. Chan Kim & Renee Mauborgne We don’t have a traditional strategy process, planning process like you’d find in traditional technical companies. It allows Google to innovate very, very quick...
Blue Ocean Strategy is a global business bestseller that forever changed the field of strategy. Blue Ocean Shift is your roadmap to move you and your organization from red oceans to blue oceans. Beyond Disruption is about how to innovate withing disrupti
1、藍海策略(Blue Ocean Strategy) W. Chan Kim Renee Mauborgne 紅海與藍海策略 紅海策略 現有市場空間競爭 打敗競爭 利用現有需求 價值與成本互換 作業配合差異化或成 本選擇 Select EOScale or EOScope 藍海策略 創造無市場競爭空間 競爭變得無意義 創造和掌握新需求 打破價值成本互換 作業配合同時追求差 異化和...
是蓝海战略行动的意思，蓝海战略行动作为分析单位，战略行动包含开辟市场的主要业务项目所涉及的一整套管理动作和决定，在研究1880年～2000年30多个产业150次战略行动的基础上，指出价值创新是蓝海战略的基石。价值创新挑战了基于竞争的传统教条即价值和成本的权衡取舍关系，让企业将创新与效用、价格与成本整合...
Blue ocean strategy consulting and training firm with 18 years in practice. Strategize Blue helps companies and startups break out of competition and go beyond disruption to achieve sustainable, uncontested growth.