A Blue Ocean Strateg is a business approach and mindset in which brands find and capture uncontested markets, rather than competing within existing ones.
Learn and apply the fundamentals of new market creation. Join millions of people worldwide using blue ocean tools and frameworks to seize new opportunities.
Blue Ocean Strategy & Blue Ocean Shift is about creating new market space and making the competition irrelevant. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth.
Blue Ocean Strategy & Blue Ocean Shift is about creating new market space and making the competition irrelevant. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth.
Blue Ocean Strategy is a way for your organization to leave the competition behind, and enter a market that's open and undisturbed. Its cornerstone concepts are that companies can offer themselves, and their customers, value while still rising above their competition in a meaningful way. You can...
Instead of competing in existing industries, blue ocean strategy equips companies with frameworks and analytic tools to create their own blue ocean of uncontested human resource pool and market space. Thus, it is a challenge of how to create blue oceans, but also the equally important challenge ...
Blue ocean strategy consulting and training firm with 18 years in practice. Strategize Blue helps companies and startups break out of competition and go beyond disruption to achieve sustainable, uncontested growth.
With blue ocean strategy, shift, and leadership tools and frameworks, you can create blue oceans of uncontested market space in an opportunity-maximizing, risk-minimizing way. Learn how.
蓝海战略(Blue Ocean Strategy)是由W·钱·金(W. Chan Kim)和莫博涅(Mauborgne)提出的。 蓝海战略认为,聚焦于红海等于接受了商战的限制性因素,即在有限的土地上求胜,却否认了商业世界开创新市场的可能。运用蓝海战略,视线将超越竞争对手移向买方需求,跨越现有竞争边界,将不同市场的买方价值元素筛选并重新排序,从给...
蓝海战略通俗的解释？蓝海战略（Blue Ocean Strategy）一词最早出现在2000年，是两位商学院教授在研究了...