Leverage the new AI Navigator, your superpowered Blue Ocean-trained partner in strategy and put it to work for your business. “LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” Amalia C., Google ENROLL NOW BLUE OCEAN EXAMPLES Why are ...
蓝海战略(Blue Ocean Strategy)是由W·钱·金(W. Chan Kim)和莫博涅(Mauborgne)提出的。 蓝海战略认为,聚焦于红海等于接受了商战的限制性因素,即在有限的土地上求胜,却否认了商业世界开创新市场的可能。运用蓝海战略,视线将超越竞争对手移向买方需求,跨越现有竞争边界,将不同市场的买方价值元素筛选并重新排序,从给...
To illustrate their ideas, Chan Kim and Mauborgne used several real-life examples in their book. Cirque du Soleil is one of those examples they used to show the relevance of Blue Ocean Strategy.How did Cirque du Soleil manage to become a successful and prominent player in the declining circus...
1、藍海策略(Blue Ocean Strategy) W. Chan Kim Renee Mauborgne 紅海與藍海策略 紅海策略 現有市場空間競爭 打敗競爭 利用現有需求 價值與成本互換 作業配合差異化或成 本選擇 Select EOScale or EOScope 藍海策略 創造無市場競爭空間 競爭變得無意義 創造和掌握新需求 打破價值成本互換 作業配合同時追求差 異化和...
Blue Ocean Strategy (BOS) is a strategic organizational approach wherein companies should focus on uncontested markets.
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Explore our collection of bestselling blue ocean strategy and blue ocean shift cases. Your students will love them!
Understanding Blue Ocean Strategy is easiest when you look at how an existing company has applied the concept successfully. For this example, let's look at Netflix, the online and rent-by-mail movie rental organization. Stop and think about how you borrowed movies in the late 1990s. You pro...
What Are the Steps to Implement a Blue Ocean Strategy? InBlue Ocean Shift, Kim and Mauborgne lay out a five-step process for a company seeking to pivot to a blue ocean strategy. In short, they are: Start the process: choose a starting point and create the right team. ...
Build Execution into Strategy ? Conclusion Agenda GJI, pchitchai@gmail.com 3 Creating Blue Ocean ?New Market Space ?The Continuing Creation of Blue Oceans ?The Impact and Imperative of Crating Blue Oceans ?From Company and Industry to Strategic Move ?Value Innovation: The Cornerstone of BOS ?