蓝海战略（Blue Ocean Strategy）一词最早出现在2000年，是两位商学院教授在研究了1880年～2000年30多个...
Figure 1: Red Ocean Strategy versus Blue Ocean Strategy Blue Ocean Strategy Blue Oceans, in contrast, denote all the industries not in existence today: theunknownmarket space, untainted by competition. In Blue Oceans, demand iscreatedrather than fought over. According to the Blue Ocean Strategy p...
a poor copy of the tablet experience that was a dismal failure. Stepping back, Nintendo again used Blue Ocean Strategy to “value innovate” with the Nintendo Switch, the only console to outpace the Wii in sales, and by moving into adjacent markets, working with businesses in which it held...
Blue Ocean Strategy (BOS) is a strategic organizational approach wherein companies should focus on uncontested markets.
BLUE OCEAN STRATEGY is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. It is based on the view that market boundaries and industry...
2waystocreateBlueOceans Companiescangiverisetocompletenewindustries,example:EbaywiththeonlineauctionindustryCreatedWITHINaRedOceanwhenacompanyalterstheboundariesofanexistingcompany,example:CirqueduSoleil Authors’studiesonBlueOceans CirqueduSoleilisjustoneofmorethan150blueoceancreations Studiesencompassover30industries ...
Blue Ocean Strategy 工具:战略画布 在2005年,W。Chan Kim和RenéeMauborgne出版了《蓝海战略》,该书的销量超过100万册,已成为参与制定业务战略的任何人的“必读”书。它的基本宗旨是持久的成功不是来自在拥挤的市场中竞争,而是来自创建自己无可争议的市场空间。该书基于对跨越100多年和30个行业的...
2waystocreateBlueOceans Companiescangiverisetocompletenewindustries,example:EbaywiththeonlineauctionindustryCreatedWITHINaRedOceanwhenacompanyalterstheboundariesofanexistingcompany,example:CirqueduSoleil Authors’studiesonBlueOceans CirqueduSoleilisjustoneofmorethan150blueoceancreations Studiesencompassover30industries ...
蓝海战略(Blue Ocean Strategy)是由W·钱·金(W. Chan Kim)和莫博涅(Mauborgne)提出的。 蓝海战略认为,聚焦于红海等于接受了商战的限制性因素,即在有限的土地上求胜,却否认了商业世界开创新市场的可能。运用蓝海战略,视线将超越竞争对手移向买方需求,跨越现有竞争边界,将不同市场的买方价值元素筛选并重新排序,从给...
哈佛商业课 - 蓝海战略 Blue Ocean Strategy In 1984, Guy Laliberté co-founded Cirque du Soleil.1984年，盖伊·拉利伯特共同创立了太阳剧团。Soon, Cirque was bringing in revenues that incumbents, like Ringling Brothers, had taken more than a century to attain, even though the circus business was in...