In the B2B game, email marketing is one of the tools that can quickly get you from a client’s raised eyebrow to a confident handshake. Due to the drawn-out sales cycles and high transaction values inherent in the B2B space, each individual email campaign may have more impact than a B2C...
8 B2B Email Marketing Best Practices Next, let’s dive into our list of best practices for B2B email marketing. Follow these guidelines, and you’ll be set up to increase your revenue and grow your business through email marketing. 1. Build a Great Email List Any email strategy begins with...
Choose an email platform that lets you create email remarketing campaigns.Constant Contactis one of the best options. This platform allows you to automatically send emails to customers based on triggers. For example, the service will send automated retargeting messages to customers who ...
B2B-Marketing-Leitfaden: Strategie, Ziele, Taktiken Was ist B2B E-Commerce? Plattformen, Unternehmen, Trends B2B-Software: Die richtige Software für B2B auswählen B2B-Websites: Best Practices mit Beispielen Was ist eine B2B-Website?
The B2B eCommerce best practices presented here were identified through online research. Most of the best practices are either winners of various competitions or clients of the multi-award-winning digital agency "Kommerz – The Frontend Company GmbH" from Essen, which specializes in B2B shops. All...
B2B Email Marketing Best Practices Whether you're brand-new to email marketing or a seasoned pro, it's hard to keep up with all the latest rules, best practices, and engagement tips. We get it—we eat, sleep, and breathe email, and sometimes we need a refresher, too. That's why ...
A little visual consistency can make the difference between an email that looks homemade and amateur versus one that looks clean, professional, and impressive. Check out our guide to B2B email marketing best practices for more tips on email architecture and design. 20. Write engaging subject ...
Email List Management: Best PracticesHere are seven top email list management practices you can try out:Make Your New Contacts Feel WelcomeYour relationships with subscribers begin at the very first contact, so make sure this contact is as positive and pleasant for them as possible. Say, "thank...
3.Email design best practices 4. Ditch the noreply@ address The noreply@ addresses is a little ironic. Most marketers will swear their customers are at the center of their business. That they care about their opinions and feedback, both positive and negative. ...
For a long time, wholesale B2B sales were completed manually—over the phone, via fax, or by email. But that is changing rapidly: By 2025, 80% of all B2B sales interactions will take place online. The typical B2B buyer is also changing. Millennials will soon make up 70% of B2B buyers...