Email marketing is the most important digital marketing channel for many business-to-business (B2B) companies. In fact,50% of US B2B marketers say that email marketing has the biggest impacton their multichannel marketing strategy. If you want to see the best possible results, you’ll need to...
That said,use email marketing carefully and precisely. If you begin to frustrate prospects on your email list by seeming spammy, emailing too frequently, offering insufficient value, or making embarrassing mistakes (e.g. “Hey [FIRSTNAME!”), they’ll start to unsubscribe and view your brand l...
A good first step is to send a thank-you email with a recording of the webinar. You can also send a survey about what they think about the recently concluded webinar, thus helping you improve your next one. Track KPIs From the early stages of planning your B2B webinar to post-event str...
Search:SEO best practices change as often as Google’s algorithm (a lot), making this a tricky space to operate in, but any B2B marketing strategy needs to account for it. Lately the focus has been shifting away from keywords and metadata, and more toward searcher intent signals. ...
Step aside, email marketing! Dive into the charm of direct mail marketing with real-world campaigns that skyrocketed ROI. Find out why it's the unsung hero of marketing strategies. READ Aug 17 ABM Marketing Next-Level ABM: Decoding the 7 Best-Kept Secrets to Elevate Your Account-Based Market...
Actionable Takeaway:Develop a robust email marketing strategy. Segment your email list based on subscriber preferences and behavior, and create targeted content for each segment. Use email automation to deliver personalized content at the right time in the buyer’s journey. ...
How To Pinpoint The Best B2B Referral Sources For Your Company Analyze which of your marketing channels consistently bring in high-quality leads. For example, if your email campaigns or digital ads perform well, use these to connect with existing customers and encourage them to refer others. ...
Some of these content, like email messages and social media updates, can be published automatically using automated email and social media software packages. 4). Track Your Progress Producing content is good, but it’s only a means to an end. If your content is not marketing your service eff...
marketing doesn’t have to be complicated. With the rightB2B marketing toolsandemail strategy, you can flawlessly execute an email marketing campaign that gets clicks and conversions. Make the most of the eight tips and best practices we’ve shared above to start winning at B2B email marketing...
And with B2B email marketing templates communication often becomes boring or bland, because we’re doing ‘business’. But, it’s important to remember on the other end of your cold email is another human. Just like you. To enhance the personality and warmth conveyed in your cold emails, ex...