In this article, I’ll go over the basics of B2B email marketing and how it differs from B2C strategies. I’ll also share 8 B2B email best practices, along with 3 examples of successful B2B emails. With this information, you’ll be prepared to create B2B email campaigns that build brand...
Choose an email platform that lets you create email remarketing campaigns.Constant Contactis one of the best options. This platform allows you to automatically send emails to customers based on triggers. For example, the service will send automated retargeting messages to customers who a...
Mailchimp’s Briefings sectionof its online publication Courier keeps the brand’s target customers up-to-date on the latest trends in industries that matter to them. Rather than creating content around email marketing – the brand’s product, Mailchimp provides an analytical look at and valuable ...
With B2B buyers having to undergo a longer buying journey, they often need more nurturing. This makesemail marketingsuch a crucial part of your B2B marketing strategy as it offers you the perfect tool to engage and nurture your leads until they eventually convert into paying customers. In this ...
In today’s post, I want to help you leverage the power of cold email templates for B2B prospects. I’ll cover eight cold email best practices, which will help you write attention-grabbing business development emails, as well as 14 top B2B cold email templates that are guaranteed to boost...
Your or your customers’ employees might get impacted by COVID-19. But, this should not break the communication channels you have already established. For instance – if your sales team used to visit the customer locations and inform them about available offers & take orders, email alerts and...
B2B email marketing is a great strategy to capture leads and nurture them towards conversion. Check out this guide to get started!
For example, you canintegrate a survey toolwithHubSpotto trigger workflows based on responses or withMailChimpto get answers straight from an email.The result?Your employees will be more motivated and productive with such practical solutions at hand. ...
Learn best practices and recommendations for business-to-business (B2B) guest user access in Microsoft Entra ID.
Like many other B2B ecommerce sites, Morgan Sports hides its prices for visitors who aren’t logged in to their wholesale account. Intheir own words, Morgan Sports never sells directly to consumers and guarantees the best wholesale deals and pricing for their B2B customers. ...