Email remarketing might sound complicated, but it’s easy to get started. This guide covers everything you need to know about email remarketing. We’ll discuss the benefits of email remarketing, best practices, and marketing automation strategies. What is email remarketing? Marketin...
This can look like frequent payment reminders via email or phone after delivering the invoice, or even a quick phone call to make sure they’re satisfied with their service. Offer multiple payment options. Nowadays, B2C customers have the freedom to choose between numerous payment methods when ...
In this article, I’ll go over the basics of B2B email marketing and how it differs from B2C strategies. I’ll also share 8 B2B email best practices, along with 3 examples of successful B2B emails. With this information, you’ll be prepared to create B2B email campaigns that build brand...
For a long time, wholesale B2B sales were completed manually—over the phone, via fax, or by email. But that is changing rapidly: By 2025, 80% of all B2B sales interactions will take place online. The typical B2B buyer is also changing. Millennials will soon make up 70% of B2B buyers...
8 Tips and Best Practices to Win at B2B Email Marketing: 1: Use Segmentation for Increased Relevance 2: Plan Your Campaign for Different Stages 3: Craft Click-Worthy Subject Lines 4: Write Enticing Email Copy that Adds Value 5: Create Templates to Streamline Your Efforts ...
Email marketing retargeting is one of the best ways to get shoppers to return to abandoned shopping carts. Marketing automation tools make it easy to send cart abandonment emails. This software gets triggered when a customer abandons their shopping cart. It automatically sends follow-up emails to ...
Email prospective customers: Show that you’re constantly innovating new methods to make it easier for customers to engage your wholesale catalog(s) of products/services. Display customers’ ability to shop and purchase via your new online platform on your existing website. Or do some paid advert...
A good first step is to send a thank-you email with a recording of the webinar. You can also send a survey about what they think about the recently concluded webinar, thus helping you improve your next one. Track KPIs From the early stages of planning your B2B webinar to post-event str...
In today’s post, I want to help you leverage the power of cold email templates for B2B prospects. I’ll cover eight cold email best practices, which will help you write attention-grabbing business development emails, as well as 14 top B2B cold email templates that are guaranteed to boost...
Learn best practices and recommendations for business-to-business (B2B) guest user access in Microsoft Entra ID.