You’ve built a strong email list and mapped out your email marketing funnel. Now, how do you make sure the right email campaigns go to the right people on your list? That’s where email list segmentation comes in. Email segmentation is the technique of dividing your email list into small...
Email marketing retargeting is one of the best ways to get shoppers to return to abandoned shopping carts. Marketing automation tools make it easy to send cart abandonment emails. This software gets triggered when a customer abandons their shopping cart. It automatically sends follow-up emails to ...
Marketing automation tools make it easy to send cart abandonment emails. This software gets triggered when a customer abandons their shopping cart. It automatically sends follow-up emails to encourage them to finish their purchase. Email remarketing best practices Follow these email marke...
Using one of the most efficientemail marketing best practices, the brand uses its subscriber’s name to boost its email open rates. The copy is also sweet and addsa sense of urgencyby telling you “not to let it end up with someone else.” By setting the product at the center of the ...
Interested in affiliate marketing and not sure where to start? Learn everything you need to know and what your first steps should be. Read Article Articles Ecommerce Email Marketing Learn how ecommerce email marketing can boost ROI and sales. Discover strategies to convert, retain, and engage ...
B2B webinar best practices Create engaging content Invest in quality equipment and software Market strategically Offer an incentive Follow up on leads Track KPIs Let’s go through each one: Create engaging content This tip applies to every part of your B2B marketing strategy. Your content must be...
Subject lines are the first thing your audience sees—so they need tospark curiosityand promise value. Effective subject lines can make or break yourB2B SaaS email marketingcampaigns. Best practices for subject lines: Use power words: “Free,”“Exclusive,”“Discover,” or “Boost.” ...
B2B Ecommerce Marketing Strategies As part of your launch, consider how you’ll attract both current and potential customers to you. There are several B2B ecommerce marketing strategies that can leverage many of your existing lists and channels. Some examples include: Email existing clients: Send ...
B2B Marketing Best Practices How can you set yourself up for B2B marketing success? Here are a few proven pillars that will help your team stand out and make an impact. Be human Yes, you’re trying to acquire a company as your customer, but you aren’t marketing to a building...
How To Pinpoint The Best B2B Referral Sources For Your Company Analyze which of your marketing channels consistently bring in high-quality leads. For example, if your email campaigns or digital ads perform well, use these to connect with existing customers and encourage them to refer others. ...