Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which ...
Key Differences Between ATL and BTL Marketing The points given below are noteworthy so far as the difference between ATL and BTL marketing is concerned: Above the line (ATL) marketing is a mass promotional activity, carried out for creating brand image and awareness. On the contrary, BTL, i....