Reproducedwithpermissionofthecopyrightowner.Furtherreproductionprohibitedwithoutpermission. Dimensionsofbrandpersonality JenniferLAaker JMR,JournalofMarketingResearch;Aug1997;34,3;ProQuestPsychologyJournals pg.347 Reproducedwithpermissionofthecopyrightowner.Furtherreproductionprohibitedwithoutpermission. Reproducedwithpermission...
(2013). Measurement Characteristics of Aaker's Brand Per- sonality Dimensions: Lessons to be Learned from Human Personality Research. Psychology and Marketing, 30: 950-958, http://dx.doi.org/10.1002/mar.20658Stokburger-sauer, N. E., & Eisend, M. (2013). Measurement Characteristics of ...
Reproduced with permission of the copyright owner. Further reproduction prohibited without of brand personalityJennifer L AakerJMR, Journal of Marketing Research; Aug 1997; 34, 3; ProQuest Psychology Journalspg. 347Reproduced with permission of the cop
Jennifer Aaker的品牌个性维度架构(Brand Personality DimensionsFramework),运用五个核心尺度来描述和测量品牌的“个性”,每个尺度又勾勒出一系列更为具体的剖面。 品牌个性维度架构通过在品牌性与人性之间建立类推,实现对品牌性格特征的描述。 五个核心维度及其细分剖面 分别为: 真挚(实际、诚实、健康、快乐) 兴奋(大胆...
Everything about Brand Personality (summary, forum, best practices, expert tips, courses, tools, and more). Summary The Brand Personality Dimensions of Jennifer Aaker (Journal of Marketing Research, 8/97, pp. 347-356) is a framework to describe and measure the 'personality" of a brand in ...
This article aims to replicate Aaker’s research on the dimensions of brand personality. Our study relies on a convenience sample and deals with twelve brands purchased in a French context. By means of principal components and confirmatory factor analyses, Aaker’s scale can be reduced in France...
S. (2003). A Re-Examination of the Generalizability of the Aaker Brand Personality Measurement Framework. Journal of Strategic Marketing, 11(2), 77 - 92.AUSTINJ R,SIGUAW J A and MATTILA A S.A Re-Examination of the Generalizability of the Aaker Brand Personality Measurement Framework[J]....
Ford Motors uses the ad caption "Magnify the Adventure" to promote its latest SUV, the Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain. Within the context of Jennifer Aaker's brand personality analysis, Ford Endeavour is most likely to be strong on which ...
aIt is nonetheless important to be able to describe the characteristics of brands, as thismay provide a level of understanding useful for strategic decision making. Aaker (1996) highlights the strategic importance of understanding brand``personality'' which he suggests: 能描述品牌的特征但是重要的,和...
aon these dimensions; cars were the highest on the utilitarian [translate] a>DECIR UDS COMO EN CURIER ENVIARIAN HASTA ECUADOR Y DE AHI QUE CURIER >要说您喜欢在CURIER ENVIARIAN直到厄瓜多尔和为那个原因CURIER [translate] a我已经习惯依赖你了,所以我很害怕失去你。 正在翻译,请等待... [translate] ...