As you now know, the Aaker model is one of the foundations in helping create strong brand identity. Furthermore, it offers a unique breakdown of the different components that makeup brand identity. The model organizes these within four different quadrants: Brand as product.This quadrant comprises...
brand identitystrategiesmarketing communicationMeasurement of brand equity has posed a big challenge to the companies in the Indian fast moving consumer goods (FMCG) industry. This paper investigates the impact of brand equity on the operational performance of businesses in the Indian FMCG industry. ...
Survival of brands in emerging markets depends on strategic initiatives companies take. Brand identity development is an integral part of brand management. Thisdoi:10.2139/ssrn.2020883Mohan, BijunaSequeira, A. H.Social Science Electronic Publishing...