Lululemon opened its first store in Europe, in Covent Garden, London, expanding outside of North America and bringing the ever-popular Lululemon leggings to the rest of the world. In 2015, Chip Wilson stepped down from the Lululemon board and moved away from...
Lululemon uses their welcome email to remind you of the benefits of being a subscriber: you’ll be the first to see the new gear. They also set expectations by telling you that they’ll be emailing you once per week, and they introduce you to their blog. Crayon’swelcome emailhelps you...
Apparel retailer Lululemon, through its strategic partnership with fitness-tech company Peloton, is starting to build an ecosystem for its primary target customers: affluent women who want to stay in shape.If you’re a retailer looking to deepen your customer relationships, traditional metrics such...
Yoga clothing brand Lululemon wanted to bring their audience together and create a community around their business. They came up with #thesweatlife campaign, which encouraged their customers to post pictures of themselves in Lululemon gear on Instagram. “We created the program as a way to conne...
lululemon Columbia Saturday Trail Short MSRP– $45 |Material– Nylon/Elastane The Columbia brand is always good for affordable outdoor wear. TheSaturday Trail Shortsare perfect for a safari in Africa as they provide UPF 50 sun protection and insect repellant. Their stretchable fabric makes them ...
Shop Sizes 0-14: Lululemon Eternally a hit with TFGs, the Lululemon Utilitech Relaxed-Fit Mid-Rise Trouser have four-way stretch, can wick away sweat (yes, we even sweat in chillier weather), and are also fast to dry. The mid rise, full-length wide leg, and sleek feel make them ...
3. Lululemon #thesweatlife UGC Campaign Lululemon is a yoga clothing brand known for its strong sense of community. One reason behind its billion-dollar success is the brand’s user-generated content. Lululemon launched a hashtag campaign to encourage brand partners and users to post pictures...
Email from Lululemon Subject Line: Best. (Cyber) Monday. Ever. Preheader: Enjoy free shipping and returns. Easter Email Preheaders Email from Tattly Subject line: No Mess DIY Tattly Eggs Preheader: Get Some Egg-spiration! Email from Rifle Paper and Co Subject line: Eggcelent Greetings & Gi...
3. Lululemon #thesweatlife UGC Campaign Lululemon is a yoga clothing brand known for its strong sense of community. One reason behind its billion-dollar success is the brand’s user-generated content. Lululemon launched a hashtag campaign to encourage brand partners and users to post pictures...
Her favorite brands are Lululemon, HelloFresh, Nordstrom, and Airbnb. For communication, she prefers Instagram, email newsletters, and online reviews. Her buying behaviour shows us that she prefers convenience and quality, and values products and services that align with her lifestyle. Understanding...