Aaron, for example, is a personal trainer, meaning he works every day with Lululemon’s target audience. He can wear their products to promote them in a natural way and he can even recommend better sportswear to his clients. So, even if he’s not...
Repeat customers are consumers who use your services again and again, and they're an important part growing your business. Learn how to increase your repeat customers by reading this post.
Many businesses don’t actually get very close to this state of cultural adaptability, which is key to becoming an agile organization, being resilient and serving their consumers as their needs morph quickly.Belmar: Lululemon, I would say, is probably the best example of a retailer that is ...
The above is a cool example from Staghorn Mercantile, a nurseries and gardening store in Oregon. Staghorn has the sentence “Because plants are cheaper than therapy” written on the front of its checkout counter, and does a great job at marketing the store’s products while keeping the cash ...
Then, people could discuss their experiences with each other. LuluLemon Source There’s one thing about activewear: it’s associated with working up a sweat and getting fit. In the process, most people like to have fun, so Lululemon has some brightly colored leggings. To capitalize on the...
To support the runners, Lululemon created bespoke running gear for each woman. On its website, Lululemon mentions that it plans to create a version of some of the items to sell. While the campaign was created to support female athletes and promot...
1. Organize your products into collections Rather than treat your shop as a free-for-all, take advantage of Shops’ Collections feature to sort your products and add some flavor to your Facebook at the same time. For example, lululemon separates their products by style and product type. Thi...
Lululemon As an athletic brand, Lululemon’s marketing strategy centers around a fitness lifestyle. To show off the many ways their apparel can be used for an active lifestyle, they field a large team of ambassadors in different kinds of sports and exercise to highlight their products. ...
You can feature Lululemon ads in your app, between yoga classes. And in return Lululemon would promote your app to its huge customer base – you both win! 11. Data monetization Whenever a user interacts with your app, they generate data. And this data can be very useful to you in a ...
Lululemon launched a hashtag campaign to encourage brand partners and users to post pictures using their gear on Instagram. #TheSweatLife campaign was a huge success. It hit $4.6 million Earned Media Value (EMV) across 1.4k posts from 678 creators. The hashtag persists and has a huge ...