Aaron, for example, is a personal trainer, meaning he works every day with Lululemon’s target audience. He can wear their products to promote them in a natural way and he can even recommend better sportswear to his clients. So, even if he’s not...
Lululemon launched a hashtag campaign to encourage brand partners and users to post pictures using their gear on Instagram. #TheSweatLife campaign was a huge success. It hit $4.6 million Earned Media Value (EMV) across 1.4k posts from 678 creators. The hashtag persists and has a huge ...
For example, Lululemon used to push their “men’s commuter comfortable” line which was great for people who were on a plane at least every other week and had to go from flying to a meeting. Now that no one is taking flights, they shifted and keep testing verbiage. We’ve seen a ...
Client: lululemonHow to Measure ROIYou’ve got your KPIs — but KPIs alone don’t equal money in the bank. You’ve still got to translate your KPIs into accurate, reliable figures that your marketing team can get behind. This is an important step, but remember: not every metric will ...
Lululemon launched a hashtag campaign to encourage brand partners and users to post pictures using their gear on Instagram. #TheSweatLife campaign was a huge success. It hit $4.6 million Earned Media Value (EMV) across 1.4k posts from 678 creators. The hashtag persists and has a huge ...
Zappos, an online retail company, does a lot to ensure that customers can easily resolve their issues. They thoroughly explain their free shipping offer, promote their generous return policy, and make sure that people know that they have 24/7 customer support. This all adds up to a hassle-...
Lululemon uses their welcome email to remind you of the benefits of being a subscriber: you’ll be the first to see the new gear. They also set expectations by telling you that they’ll be emailing you once per week, and they introduce you to their blog. ...
Lululemon is known for working with popular influencers as brand ambassadors. This post below is the perfect example of this type of partnership—both accounts are even tagged so it shows up on both profiles: View this post on Instagram ...
2. Brand ambassadors promote your products authentically. Since ambassadors have already used your products, they can use their own perspective and words when sharing your brand. Their promotions are far more effective than typical sales pitches. ...
Lululemon’s value propositions consist of: Yoga Enthusiasts: Lululemon’s value proposition for yoga aficionados is focused on premium, cozy, and stylish clothing created to improve their yoga practice. The clothing line uses technical fabrics that wick away moisture and promote easy movement. It ...