distributes its products through high-end fitness clubs and yoga studios. The company is also an active user of social media to encourage the sense of an engaged community around its brand and customers. The resulting high levels of affiliation and trust that customers associate with Lululemon ...
In addition to ambassador and loyalty programs, Lululemon invests in community events that bring awareness not only to the brand’s products, but also shine a light on different physical activities or athletes. For example, the brand recently hostedLulu...
Consider the case of Lululemon, a Canadian company that built up a billion-dollar business in a few years by focusing on an underserved microsegment—yoga gear for affluent, educated women—that the big sportswear companies had...
The right leggings can double as pants, sleepwear, exercise gear, loungewear, or as a layer under trousers or a dress when the temperature drops. I like the five-pocketLululemon Pace Rival Cropthat have served me well for several years. A skort is more versatile than shorts, and the skir...
Consider the case of Lululemon, a Canadian company that built up a billion-dollar business in a few years by focusing on an underserved microsegment—yoga gear for affluent, educated women—that the big sportswear companies had overlooked. Technology makes it easier and ch...
Look at how companies like Traeger Ambassadors and Lululemon Global Ambassadors operate to see how brands can work together with outside influencers to build content and even new product lines. We've seen brands turn to their ambassadors as a go-to subject matter experts team, helping review ...
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Consider the case of Lululemon, a Canadian company that built up a billion-dollar business in a few years by focusing on an underserved microsegment—yoga gear for affluent, educated women—that the big sportswear companies had overlooked. Technology makes it easier and c...