3. Lululemon #thesweatlife UGC Campaign Lululemon is a yoga clothing brand known for its strong sense of community. One reason behind its billion-dollar success is the brand’s user-generated content. Lululemon launched a hashtag campaign to encourage brand partners and users to post pictures...
3. Lululemon #thesweatlife UGC Campaign Lululemon is a yoga clothing brand known for its strong sense of community. One reason behind its billion-dollar success is the brand’s user-generated content. Lululemon launched a hashtag campaign to encourage brand partners and users to post pictures...
“We created the program as a way to connect with our guests and showcase how they are authentically sweating in our product offline,” says Lululemon brand manager Lesia Dallimore. “We see it as a unique way to bring their offline experiences into our online community.” In the first cou...
"Exercise is an important part of my life, so I always travel with a small gym kit. My go-to workout brands are Nike and Lululemon." Erik Maza Executive Style Director Erik Maza is the Executive Style Director at Town & Country, overseeing print, digital and social coverage of...
Lululemon’s pants and leggings are popular for their fit, stretch, and comfort. How often have you tried on pants bunching on the bottom or dragging on the ground, but you don’t want to pay extra to find a tailor to fix it? Lululemon makes it so easy to get them hemmed to the...
Lululemon 'Like New' Resale Program lets you score deals on lightly-used sports bras, leggings and more. Learn more and find the best lululemon deals to shop.
Lululemon uses their welcome email to remind you of the benefits of being a subscriber: you’ll be the first to see the new gear. They also set expectations by telling you that they’ll be emailing you once per week, and they introduce you to their blog. ...
The Astro Pants aren’t just a good example of an avoidable product failure - they’re also a great example of how not to offer apublic responsein advance of a product recall. Lululemon admitted the pants were defective, but still charged $92 US for all remaining stock. ...
Brands like GoPro and Lululemon ask users to submit photos and videos of themselves using the products that the companies include in their marketing campaigns. Whether you post user videos on your site or feature them on your brand's YouTube channel, the power of a strong visual image to ...
Lululemon bought Mirror, which makes an interactive exercise device housed in (you guessed it) a mirror, for $500 million. At the end of 2022, it wrote down the value of Mirror by $442 million, recognizing that most of the value of its investment had evaporated. And, more...