These types of taglines encourage customers to take action. Nike’s “Just Do It” in the above example is an illustration of an imperative tagline. YouTube’s “Broadcast Yourself,” Hint’s “Drink Water, Not Sugar,” and WeWork’s “Do What You Love” are also great examples of ...
Simple:It can be understood in one reading and is not open to interpretation. For example, Nike’s ‘Just Do It’ is a great tagline because it is short, sweet, and to the point. Memorable:It is easy to remember and recall. This is important because you want your tagline to be the ...
A tagline (or slogan) is a short, memorable line that captures theideaof yourbrand: Here’s Nike’stagline: “Just Do It” Mission statements and taglines are important marketing messages for your business, but they aren’t interchangeable with your value prop. Why? Because a value prop is...
Founded in 2009 by Archie Lee Coates IV and Jeff Franklin, the LA-based studio is driven by ‘an extremely multidisciplinary’ vision and hunger for experimentation, collaborating with the likes of Bottega Veneta, Louis Vuitton, Post Malone, Justin Timberlake, Nike, and many more...
Ultimately, brand essence is the emotion or thought customers experience when interacting with the brand. It is often carried through a slogan or tagline called a brand essence statement. Take a look at these famous mottos: Nike: “Just Do It” ...
That iconic “Just Do It” isn’t just a tagline; it’s an emotional anthem for everyone who’s ever doubted themselves. Nike isn’t selling shoes—they’re selling empowerment. And we’re buying it by the truckload. Brands, big or small, should take a page out of Nike’s playbook....
Nike positions itself as a brand for elite athletes. Its tagline, “Just Do It,” models its positioning to push the limits of human performance. The products themselves emphasize quality and are frequently the go-to choice for athletes. ...
A brand identity refers to thevisual and tonal elementsthat make a brand recognizable and distinct. This includes things like the logo, color palette, typography, tagline, and overall visual aesthetic. For example, you can immediately tell that McDonald’s made the items below. Based on the co...
Depending on the type, a logo can include a symbol or brandmark, a logotype (that’s the text part) and sometimes a snappy tagline. More on this below.What is a logo? Here are the main elements logos consist of. Logo by R2 via 99designs by Vista....
Inspiration: The “Just Do It” slogan and inspirational advertising campaigns motivate athletes and non-athletes alike to push their limits. Inclusivity: Nike’s commitment to inclusivity and diversity is reflected in itsbranding and marketing, resonating with a wide range of consumers. ...