You may want to identify your brand on the price tag or brand label, or incorporate the trademark into the clothing design itself. You can also license your trademark to retailers that want to sell your clothing. Decorative elements used on clothing are considered "ornamental" by the USPTO ...
How to clean running shoes: Can I use my washing machine? Some brands, such as Adidas and Nike don’t recommend using the washing machine. Others, however, may allow machine washing. Here’s how to wash running shoes if this is the case: 1 Remove the shoelaces. These should be washed...
running, or athleisure (that’s a new term to me too lol) fashion. Create Nike product reviews such as, “Top 10 Nike Shoes for Runners,” or “Best Nike Apparel for Winter Cross-Fit Training.” Make comparison guides for Nike products versus their competitors such asAdidasand Under Armour...
Avoid dedicated suit shops altogether and shop at general clothing stores for your suits. Now, I know this goes against a lot of what I've said in the past, but hear me out. The suit you buy now isn't going to be the suit you wear in a year's time. If you're the sort of g...
A launch plan also involves how you’ll promote the product for months afterward to gain traction and sales. It can be as simple as introducing a new color of shoes or as complex as rolling out a whole new clothing line. Product launches can occur virtually and in stores. Your goal is...
If you need a little extra inspiration in this area, think about what other clothing brands your customers might wear. Are there any naming trends you need to be aware of? For instance, many sportswear brands have simple, short names like Nike, Puma, Adidas, and Reebok. If your name devi...
For runs during dawn or dusk, wear bright-colored, reflective clothing and be aware of your surroundings, especially when crossing driveways and intersections. Trail Running It’s hard to match the peace and fresh air you’ll get from running in the great outdoors. If you choose to run on ...
That coveted Nike Swoosh — one of the most identifiable branding aspects of a Jordan sneaker — can also tell you a lot about the Air Dior Jordan’s authenticity. “The Swoosh is a crucial component to consider when authenticating a pair of these,” says Santos. “The Air Dior Jordan’s...
Despite both Adidas and Nike’s incoming rebounds, Powell doesn’t see a return to those brands’ previous domination. For new establishment trainer makers, such as On and Hoka, longer-term growth is on the horizon if they manage the marketplace well and create covetable clothing – a ...
Whether it be fictional figures likeNikefrom greek mythology orTeslathat was named after inventor Nicola Tesla. 11. Places Are there any regions or areas that couldfunction as a metaphorfor your brand? For example:Patagoniaclothing brand is named after the mountainous region in South America. ...