就在几个月前,百事刚刚更新了它的slogan,将沿用多年的「Live For Now」改为了「For the love of it」! Pepsi has unveiled a global marketing platform and tagline for the new year, revealingthat‘For the Love Of It’will rep...
Nike’s slogan for its golden anniversary is succinct and aspirational: “Never Done.” In this regard, it is similar to the brand’s most famous tagline, “Just Do It.” John McEnroe recalls a Nike executive trying out that iconic phrase on him more than 30 years ago. “It’s horrible...
Today, the Nike logo is as minimalist as it gets. The company prefers to use the solo swoosh rather than adding the brand name or slogan into the mix. Fortunately, Nike’s brand is so well-known it’s easy to recognize the symbol with no name at all. You may notice Nike occasionally...
At first, he recalled, Nike hated the idea, but he won them round and the slogan appeared at the end of an advert featuring 80-year-old runner Walt Stack. It is now one of the most famous slogans in the world, described by Campaign magazine as “arguably the best tagline of the 20th...
Tagline/ Slogan Just do it USP Nike shoes that are made for professional athletes across sports worldwide Nike STP Segmentation Sports enthusiasts Target Market Men, women and children from urban upper-middle and upper class Positioning Nike offers high quality sports products at a high...
Learning #1: Create a Compelling Tagline Created in 1988, Nike’s timeless slogan — “Just Do It.”— won second place in Ad Age’s ranking of thetop ad slogans of the 20th century. Nearly forty years later, the iconic phrase continues to resonate with just about everyone. ...
The Swoosh isn't the only successful piece of Nike branding, either. Earlier this year its tagline, 'just do it', was voted the most memorable brand slogan. So clearly Nike knows how to make a lasting impression with customers. Get the Creative Bloq Newsletter Daily design news, reviews, ...
The slogan, together with Nike's "Swoosh" logo, helped propel the sportswear brand into a global giant, overtaking then-rival Reebok, and is still in use almost three decades after it was coined. Campaign magazine described it as "arguably the best tagline of the 20th century,"...
The Nike Logo is, in some way, the best type of emotional communication. Through its slogan “Just Do It” and visual elements, the company has endeavored to promote the psychological impact of its products. The Nike Logo’s Evolution ...
and an appearance by Lou Reed. In 1988, Weiden+Kennedy unveiled a new slogan for Nike, “Just do it,” thatAd Weekonce said“might be the last great tagline in advertising history. Kennedy also worked on Nike’s “Bo Knows” commercials, and the series of ads featuring...