就在几个月前,百事刚刚更新了它的slogan,将沿用多年的「Live For Now」改为了「For the love of it」! Pepsi has unveiled a global marketing platform and tagline for the new year, revealingthat‘For the Love Of It’will rep...
就在几个月前,百事刚刚更新了它的slogan,将沿用多年的「Live For Now」改为了「For the love of it」! Pepsi has unveiled a global marketing platform and tagline for the new year, revealing that‘For the Love Of It’will replace 'Live for Now' in more than 100 markets. The new visual ident...
Nike’s slogan for its golden anniversary is succinct and aspirational: “Never Done.” In this regard, it is similar to the brand’s most famous tagline, “Just Do It.” John McEnroe recalls a Nike executive trying out that iconic phrase on him more than 30 years ago. “It’s horrible...
Nike's "Just do it" slogan is undoubtedly a killer line–and now it's been revealed that the inspiration for it came from an actual killer.The phrase, first used in a Nike advertisement in 1988, was brought to the firm by advertising executive Dan Wieden, who admitted that it was borro...
ain 1988, Nike's"Just Do It"slogan was introduced,and it remains one of the most recognizable and successful commercial taglines. in 1990, the first NikeTown store opened in Portland,Ore.the company sighed golfing phenom Tiger Woods in 1996. 1988年,耐克的"做它"口号被介绍了,并且它保持其中...
At first, he recalled, Nike hated the idea, but he won them round and the slogan appeared at the end of an advert featuring 80-year-old runner Walt Stack. It is now one of the most famous slogans in the world, described by Campaign magazine as “arguably the best tagline of the 20th...
The Nike Logo is, in some way, the best type of emotional communication. Through its slogan “Just Do It” and visual elements, the company has endeavored to promote the psychological impact of its products. The Nike Logo’s Evolution ...
Over time, Nike eventually added new elements to the logo, from the iconic Nike font and the Nike name (always in bold capital letters), to the “Just do it” slogan. There was even a point where Nike introduced a jumping man in 1984 for the Nike Air Jordan, representing the silhouette...
Learning #1: Create a Compelling Tagline An iconic slogan for the past 29 years,Just Do Itresonates with just about everyone. It connects with individuals universally, allowing anyone and everyone to come up with their interpretation. It creates a relationship between the brand and its fans. It...
Wieden famously coined the Nike tagline "Just Do It." in 1988. "Wieden+Kennedy’s growth and success is proof of Dan’s vision—an independent, creatively led agency, founded to be different from the rest, making meaningful work for its clients," that agency said in a statement to FOX ...