Depending on the type, a logo can include a symbol or brandmark, a logotype (that’s the text part) and sometimes a snappy tagline. More on this below.What is a logo? Here are the main elements logos consist of. Logo by R2 via 99designs by Vista....
Direct mentions:this is when a brand is explicitly named. For example, “@Nike makes the best running shoes“. Indirect mentions:In this case, a brand is referenced without using its name. For example, referring to the Golden Arches for McDonald’s or mentioning a product without the brand...