A landing page isn’t like any other web page. Each landing page is created with a specific goal in mind, and the page contains everything needed to help a visitor accomplish that goal. For example, you might want visitors to sign up for your newsletter, download your app, or purchase ...
the digital marketing definition of a landing page is much more specific. In digital marketing, a landing page is the web page visitors land on immediately after clicking links in email marketing campaigns, search engine results, or social media advertisements. ...
What is a landing page?In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter,...
Typically, landing pages only encourage their users to take one such action, like to fill out thecustom signup formon the page. Why? It’s because of what researchers call the “paradox of choice.” In simple terms, that means that the more options you give people, the harder it is fo...
Learn all landing pages and how you can use them to improve the ROI on your next marketing campaign. Get best practices, tips on lead gen, and more.
What is a landing page?In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter,...
Landing pages can also be used as a standalone page, where it has its own unique domain. Such a website will typically have 1 page on its home domain, like XYZ.com and that is it. This approach has the benefit of keeping the user focused on conversion and not navigate across the web...
3. What’s the best way to get started creating a landing page? See how Unbounce’s drag-and-drop builder can help you. Why not learn a little bit more? Hey, you’ve got the fundamentals down. Now that we know what a landing page is, let’s look at thefive key elementsthat eve...
In marketing terms, alanding pageis a distinct page on your website that’s built for one single conversion objective. It’s a page within your website built with a one actionable “Ask” that facilitates the completion of that objective. ...
A landing page is usually a stable URL that is indexed by search engines, as opposed to a temporary splash or jump pages that are used to move traffic to a site for marketing purposes. Advertisements Techopedia Explains Landing Page Like many early World Wide Web terms, the definition of ...