Designing landing pages that are informative and persuasive is an essential practice for any modern digital marketing strategy. However, marketers often struggle to understand the distinction between the homepage vs. landing pages, or generic web pages vs. landing pages, and the considerations that nee...
What is a landing page?In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter,...
What is a landing page?In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter,...
What is a landing page?In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter,...
In short, landing pages are where you turn visitors into leads. Or leads into customers. Take a look at this landing page template as an example. Notice that it has minimal navigation, a straightforward message, and a single (but prominent) CTA. In this case, the goal is to get the vi...
A landing page is a standalone web page that focuses on accomplishing one specific goal through a simple design and a single call to action. By contrast, a website homepage typically includes a more complex design, giving visitors the freedom to explore different parts of your business, like ...
Building Blocks of A Strong Product Landing Page Design The goal of your landing page is to turn visitors into clients or leads. To achieve this, there are some essential building blocks that every great product landing page should include. Remember you can be unique, but it’s important to...
What is a landing page? A landing page is a single web page created for one specific purpose as part of an online marketing campaign. It’s where users “land” after they click on an ad, an email button, or a link in a social post. ...
When you’re done, you can preview your design on both desktop and mobile, then easily publish to a custom domain, CMS, Facebook, or our demo server. See why we’re the choice of brands like HelloFresh, honey, Gartner, and Vimeo. Start converting more ad clicks into customers with all...
Landing Page Design Best Practices Backed up with Data Landing Pages: Optimizing your Landing Page for Lead Generation Landing Pages: The Fundamentals and Conversion Principles 21 Ways to Generate Leads from Your Landing Page 7 Landing Page Call-to-Action Formulas for Higher Conversions ...