Landing Pages & Conversion Optimization What is A/B testing? What's the difference between a landing page, a homepage, and a website? What is a Call to Action?What is a landing page?In digital marketing, a landing page is a standalone web page, created specifically for a marketing or ...
A landing page isn’t like any other web page. Each landing page is created with a specific goal in mind, and the page contains everything needed to help a visitor accomplish that goal. For example, you might want visitors to sign up for your newsletter, download your app, or purchase ...
This is why a landing page should have a clear visual hierarchy and value proposition, and should be tested for the best conversion optimization. What makes a homepage different from a landing page? There are a handful of things that set homepages and landing pages apart. Homepages have: ...
3. What’s the best way to get started creating a landing page? See how Unbounce’s drag-and-drop builder can help you. Why not learn a little bit more? Hey, you’ve got the fundamentals down. Now that we know what a landing page is, let’s look at thefive key elementsthat eve...
Landing Pages for Organic Campaigns Search engine optimization is key for organic campaigns. Creating competitive content that lands at the top of search engine results drives organic traffic. To get there, your content needs to be exceptionally valuable to your target audience. Often, your homepage...
Dana Nicole Dana holds a Bachelor of Business Administration with a major in Marketing and specializes in content writing, copywriting, and SEO strategy. She has over 10+ years of experience helping established organizations within their marketing departments and currently partners with B2B providers to...
Landing pages are designed to convert visitors into leads or customers. Since a landing page is often a visitor’s first impression of your site, landing page optimization is key. You want to make that first impression count by refining your landing page information hierarchy through iterative tes...
Your Email Address* Submit Comment Tool Review & Alternatives Zoom Alternatives Semrush Review Docusign Alternatives Semrush vs Ahrefs Thinkific Review Zoominfo Alternatives Ahrefs Alternatives Fomo Review Upfluence Review Best Lead Generation Software
If you’ve found yourself Googling “What is SEO?” I’m here to help. SEO stands for search engine optimization, a marketing strategy that improves your website’s organic visibility in search engines like Google and Bing. But that’s just the tip of the iceberg. You need to be able ...
Youron-page optimization(keywords, headers, alt text, meta tags, etc.) and internal links make it easy for the crawlers to crawl around making semantic (related) connections between all your pages. All this information is stored in a massive search engine database. When someone enters a searc...