A GA4 property has the ‘enhanced measurement‘ feature that enables automatic tracking for certain types of events (likescroll tracking,video tracking, exit tracking,site search tracking, etc.) without any additional coding/tagging. #7 Debugging available within the reporting interface The GA4 reporti...
Traditional cookie tracking is never entirely accurate due to browser glitches, ad blockers, or withheld consent. Without these, businesses retain more user data in a cookieless world. Some cookieless tracking options can be up to 100% accurate, allowing you to maintain accurate tracking and data ...
However, if you want to identify specific marketing activities that drive more results, consider tracking ROI at campaign level. In fact, Jay Soni, founder and marketing director at Yorkshire Fabric Shop (a Shopify store) believes, “At this very moment there is more emphasis on the ROI of...
Learn how UTM tracking works & why it's an essential tool for measuring the success of your digital marketing efforts. Guide by Rick Tousseyn
As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. This update is essential for B2B marketers tracking ads, lead generation, and more who want to be able tomake data-driven decisions on...
To track marketing performance, usemarketing toolsfor analytics and tracking tailored to your channels such as GA4, UTM tracking, Hubspot and other email marketing platforms, social media analytics or realize:, Taboola’s performance marketing platform. Understanding where conversions come from ensures ...
Google Analytics 4.0 (GA4) is the latest iteration of Google’s analytics platform, designed to provide comprehensive insights into user behaviour across websites and mobile applications. It introduces several enhancements over its predecessor, Universal Analytics, including: Cross-Platform Tracking: GA4 ...
Keep track of your CTR in Google Analytics 4 (GA4):you’ll need to set up event tracking for link clicks byusing GA4’s built-in ‘Event’ reports.This allows you to monitor the number of users who clicked on specific links or buttons. You can further analyze CTR by creating a custom...
What is GA4, and Why is it Important? Google Analytics 4 (GA4) is Google’s latest web and app analytics solution offering reporting and analysis capabilities. The new tool delivers an increased focus on predictive analytics, data visualization, and insights generated through machine learning. This...
There aretwo options for how to do this in GA4: If you don’t want to use Google Tag Manager (I see no reason why you would want to avoid GTM, but sure, I am biased here), the first option is to set up theGoogle tag for Google Ads conversion tracking. ...