As a feature, click tracking in Google Tag Manager is the perfect bait for a beginner. It’s fairly easy to get started: read one or two blog posts, maybe watch a video, and done! You can track buttons, menu link clicks, etc. However, I’ve noticed among GTM beginners that they do...
Note:Outbound link tracking is also known asexit tracking. How does GA4 outbound link tracking work? Once you have enabledEnhanced Measurement Trackingin your GA4 property, whenever a user clicks on an external link on your website,GA4 fires an eventcalled ‘click‘. This event is captured alo...
If you, too, are interested in tracking only certain links, make sure you have a pattern to which you can match the URLs because you’ll need it later. But you can also configure Google Tag Manager to track all link clicks, in which case, skip to step 2. 2. Create a Trigger for ...
Tracking Ad Clicks in GA4 (Google Analytics 4): Follow the steps below to track ad clicks in GA4 for the ads served within your website: Step-1:Add a click event listener to each ad element in your JavaScript code. When the user clicks an ad, this listener should push an ‘ad_click...
Integrating GA4 with tools such as call tracking software, or live chat software should automatically fire events related to those tools into GA4. Note:Not all web tools support GA4 integration yet, or they may force you to chose either GA4 or UA, and not both ...
So, whenever that happens, you will see aclickevent coming to your GA4 property. With this event, an additional parameteroutbound(with the value “true”) is sent. The event with this parameter means that there was an outbound link click. Together with this event, a bunch of other paramete...
With Universal Analytics, you had to perform a complex setup or tweak the tracking code to configure that kind of link click-tracking or scroll-tracking. No Bounce Rate and New Reporting Metrics WithGoogle Analytics 4, you get new metrics along with new reports. Right off the bat, you’ll...
Check out these guides on a few techniques for tracking click events in GTM:Button Click Tracking with GTM,How to Track Outbound Link Clicks with GTM, andHow to Pull Relative Click Data in GTM. That is how to do GA4 iframe tracking with Google Tag Manager. Do you implement iframes on ...
An Urchin Tracking Module (UTM) code is a snippet of text added to the end of a URL on your website. To help you track your digital marketing campaigns and gauge their performance. It can look like this: When a UTM-coded link is clicked, it sends data to your site’s analytics soft...
With the new GA4 platform among us, you may be wondering how to migrate to GA4 successfully. Find out how with this GA4 migration guide!