It is calculated as:Engagement Rate = engaged sessions / sessions Here, An Engaged session is aGA sessionwhere a user has actively interacted with your website/app for at least ten seconds. The GA session in which a conversion event or two or more pageviews/screenviews are fired is also r...
💡Pro tip:another quick way to report bounce rate is to use ‘Explore’ (you can find it below ‘Reports’). Here’s a sample process for creating an exploration for your landing page: The ‘Explorations’ user interface in GA4
One reason Google moved from universal analytics (the previous version of analytics) to GA4 is that it wanted to introduce a more flexible model.The old Google Analytics primarily focused on session-based metrics, with limited support for other types. In contrast, GA4 supports11 different types o...
Besides that, GA4 also offers more new metrics in the Engagement report. For instance, there is an average engagement time metric, which used to be the average session duration in Universal Analytics. Another new metric you’ll find in Google Analytics 4 is the Pages and screens. It shows t...
What is Google Analytics 4?GA4 is not simply a redesign of Universal Analytics (UA); it’s an entirely new product that can be installed in addition to your existing UA profile. That said, if you’re setting up GA for the first time, GA4 is the “latest version” that superseded UA ...
Whatagraph has a pre-built GA4 connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Google Analytics 4 source is simple: 1. Go to the Data Sources menu and locate Google Analytics 4 among the channels. 2. Click Connect an account. 3. From...
Another new metric is Engaged Sessions, which counts every session where someone spent either 10 seconds or more on a page, visited multiple pages, or produced a conversion. Goals are gone, sort-of Goals were used to measure how well a site or app fulfills a target objectives. A goal cou...
GA4, short for Google Analytics 4, is Google’s analytics platform. Ituses AI to help marketers predict user behavior, allowing for better ads and an improved customer experience. Whilemarketing automationis well-known in the industry, its application in GA4 is a new feature that improves the ...
GA4 has a new ‘Explorations’ tool for custom reports including tables, funnels and paths. Alternatively you will have to manually select an event type of ‘session_start’ to give a similar report. Explorations is one example of needing to understand the new jargon and tools which makes for...
An active user is any single user who either: Had an engaged session. This means they stayed on your page for 10 or more seconds, recorded two or more pageviews, or completed at least one conversion event. Triggered the first_visit event (meaning they’re a new user) or the engagement...