‘Views’ is used over ‘pageviews’ in GA4 due to the combined nature of web & app properties; ‘Views’ accounts for both screenviews and pageviews.Repeated views of the same content are all counted, as always.Session is out, Session Start is in...
Besides that, GA4 also offers more new metrics in the Engagement report. For instance, there is an average engagement time metric, which used to be the average session duration in Universal Analytics. Another new metric you’ll find in Google Analytics 4 is the Pages and screens. It shows t...
A session in GA4 is considered engaged if it: Lasts longer than 10 seconds, Triggers a conversion event, Generates at least two page views or screen views. In GA4, the bounce rate is essentially the inverse of the engagement rate. A lower bounce rate in GA4 indicates higher engagement, me...
A user in Google Analytics 4 is an individual who initiates a session on your website. The analytics platform tracks the user’s behavior as they engage with your pages. How GA4 Identifies Users GA4 uses several methods to identify and differentiate users: ...
Session User User lifetime One reason Google moved from universal analytics (the previous version of analytics) to GA4 is that it wanted to introduce a more flexible model.The old Google Analytics primarily focused on session-based metrics, with limited support for other types. In contrast, GA4...
Let’s start by comparing the differences between key metrics in GA4 and UA.Users UA had just “Total Users” and “New Users.” GA4 includes an “Active Users” metric, which refers to users who had an engaged session on your website—meaning your site was their primary focus. Pagevie...
In GA4, which replaces UA, we need to understand two new terms to define bounce rate: engagement rate and engaged sessions. Engagement rate is the percentage of engaged sessions on your site or app. GA4 considers a session ‘engaged’ if it: Lasts longer than 10 seconds Triggers a convers...
5. Average session duration and behavior flow This is the average amount of time a visitor spends on your entire website, which helps track overallengagement metrics. Behavior flow shows you the path your users take from page to page and where your main conversion page is located on this pat...
UA uses a page view and session-based model for reporting on behavior with different types of hits (events, eCommerce, and social interactions) being grouped into these scopes. In contrast, GA4 is an event stream with every interaction captured as a single type of event. Unlike the familiar...
Follow the steps below to use Whatagraph– this is easy and fast since you don't need to do any manual work. Whatagraph collects, cleans, and visualizes your data automatically. Step 1: Compile your data in one place Start by connecting the data from all the marketing tools and platfor...