Common meta description mistakes Effective meta descriptions require avoiding common pitfalls that hurt your click-through rates and user trust. Here are the mistakes you should steer clear of: Too long or too short: Descriptions longer than 160 characters risk being cut off in search results, ...
If your meta description is too long, Google will likely truncate or rewrite it and potentially leave out crucial information from your snippet. These days, the optimal meta description length is 160 characters (120 for mobile). 4. Focus on quality Meta descriptions are equally important for use...
According to a study conducted by web optimization company Zyppy, Google rewrites meta descriptions almost61% of the time. There are several reasons why Google'salgorithmthinks it can write better meta descriptions than website owners. According to Google's Search advocate John Mueller, the followin...
You may notice the meta description in the above example is not in sentence format. Google says non-sentence meta descriptions are acceptable, especially for details that are scattered across the page and would be difficult to fit into a sentence. Do Not Duplicate Information Your meta should no...
And for persons with vision impairments, image alt text can give image descriptions for them. 2. Do Meta Tags Enhance SEO? Categories and tags are not essential for SEO on their own. However, they can impact other factors that influence your search engine rankings, such as the overall user...
That’s why you need to write effective meta descriptions. Further reading: What Are Rich Snippets & How to Get Them Should You Set Meta Descriptions on Every Page? Yes, setting meta descriptions for all your pages is beneficial, but it’s not always necessary. Google doesn’t always use ...
Now you know what meta tag keywords are and if you should be using them. (You shouldn’t). That being said, you should focus on other, more important, on-page SEO elements. This means updating content, title tags, meta descriptions, internal links, and more. Search engines will look...
Use a tiered header system (H1, H2, H3, etc.) to organize your pages Discover more keyword strategies with SEO.com Meta keywords are just one of the many SEO tactics to help your site’s ranking. Need expert help? Learn how our team can assist you in refining your SEO strategy and ...
that users are likely to search for, as well as a call-to-action to encourageclick-through rates. While meta descriptions do not directly impact search engine rankings, they play a crucial role in attracting organic traffic. When crafting meta descriptions, it is important to consider the targe...
What is a title tag and a meta description? Where do they show up on my web page? Why do I need them? PaperStreet answers these important questions.