Chaffey, Dave and Mark Patron (2012), "From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics," Journal of Direct, Data and Digital Marketing Practice, 14 (1), 30-45.Chaffey, D., & Patron, M. (2012). From web analytics to digital ...
Fortunately, data and analytics don't have to be scary. In fact, it can be fun (or at least interesting) if you know how to turn all those numbers and reports into actionable intel you can use to grow your business. In this chapter, you'll learn the methodology for doing analytics an...
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future internet Review Understanding the Digital Marketing Environment with KPIs and Web Analytics José Ramón Saura 1,†, Pedro Palos-Sánchez 2,*,† ID and Luis Manuel Cerdá Suárez 3,† 1 Department of Business and Economics, Rey Juan Carlos University, Paseo Artilleros s/n, 28027 ...
Web analytics may seem confusing at first, but when you grasp the basics it becomes an invaluable resource to improve the user experience (UX), drive more conversions, and increase revenue. Marketing, ecommerce, and web performance tips