Fortunately, data and analytics don't have to be scary. In fact, it can be fun (or at least interesting) if you know how to turn all those numbers and reports into actionable intel you can use to grow your business. In this chapter, you'll learn the methodology for doing analytics an...
Journal of Direct Data & Digital Marketing PracticeChaffey, Dave and Mark Patron (2012), "From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics," Journal of Direct, Data and Digital Marketing Practice, 14 (1), 30-45....
Digital Analytics for Web and MobileExamine visitor behavior across digital properties by collecting and processing data, running in-depth analyses and reporting, and delivering behavioral insights to any destination.Data collection and processing Collect digital behavioral data in real time from your paid...
In the practice of Digital Marketing (DM), Web Analytics (WA) and Key Performance Indicators (KPIs) can and should play an important role in marketing strategy formulation. It is the aim of this article to survey the various DM metrics to determine and address the following question: What ar...
StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.
Aillum is a Digital Marketing company based in Paisley, offering Online Marketing, Web Analytics and various other web services to companies across Scotland.
MarketsandMarkets has segmented the global web analytics market by solutions, services, deployment type, applications, verticals, and regions. On the basis of solutions: The Web Analytics Market is segmented on the basis of solutions such as marketing automation, search engine tracking and ranking, ...
SimilarWeb is our top pick for when you need to analyze your competitors’ websites to see how yours stacks up. With the SimilarWeb platform, you can uncover your competitors’ analytics and digital marketing strategy, including: Total visits ...
Umami - Simple, fast, privacy-focused alternative to Google Analytics. (Demo, Source Code) MIT Nodejs/Docker Archiving and Digital Preservation (DP) ^ back to top ^ Digital archiving and preservation software. Related: Content Management Systems (CMS) See also: awesome-web-archiving ArchiveBox -...
With targeted online advertising, social media marketing and SEO strategies, businesses can maximize their return on investment. Measurable results Website promotion enables businesses to track their progress and measure the effectiveness of their campaigns using analytics tools. By analyzing website ...