Digital Analytics for Marketing by A. Karim Feroz, Gohar F. Khan, Marshall Sponder. This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and
旨在培养学生掌握最新的数字营销技术,有能力适应全渠道数字商业世界中快速变化的工作环境。 选择本专业的5大理由 • 掌握在就业市场上更具竞争力的技能 • 获得行业证书,如Google Analytics, Google Ad, Facebook Ads, Hubspot Marketing Content等 • 软件学习,如E-CRM software, data analysis software, Adobe...
伦敦国王学院(KCL)的数字营销硕士项目(MSc Digital Marketing)旨在建立你对网络媒体背后策略的理解,使你能够研究现代数字营销的战略方法,以及机构、政府和社会制定的相关规则,帮助企业策略性且具有社会责任感地使用数字技术进行产品和服务营销。 通过数字营销策略、数字营销传播、市场营销分析等必修课,以及线上零售、品牌管...
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数字营销分析Digital Marketing Analytics: 数字营销分析Digital Marketing Analytics 数字营销分析课程研究了数字营销中出现的问题以及数字营销的模式和商业需求。课程对两到三个特定于数字营销的数据集进行实践分析,学生将学习分析购物车数据,销售数据和点击流数据,从而能够为网络和电子商务进行分析。
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Key skills required for a career in digital marketing analytics If you’re interested in pursuing a career in digital marketing analytics, there are a few key skills that you’ll need to have under your belt. Here’s a quick rundown of what you should focus on: ...
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