Instead, the “Pages and screens” report in GA4 shows “Views,”“Users,” and “Views per user.” Some marketers use the “Users” metric as a substitute for unique pageviews. “Users” measures the number of unique active users who viewed a given page. ...
Pages per Session: The average number of pages viewed during a single visit. This helps you gauge how engaging your content is. Average Session Duration: The average amount of time visitors spend actively on your website during a single visit. Like pages per session, it’s a good signal of...
generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between ...