No, GA4 doesn’t offer a “Unique Pageviews” metric like UA did. Instead, the “Pages and screens” report in GA4 shows “Views,”“Users,” and “Views per user.” Some marketers use the “Users” metric as a substitute for unique pageviews. “Users” measures the number of unique...
Adopt a Focus on RPM, Not Just CPM:CPMs (cost per thousand impressions) look at individual ad rates, but RPMs give you a bigger picture. Page RPM and Session RPM consider multiple factors contributing to your overall revenue per 1,000 pageviews or 1,000 visitor sessions. This holistic view...