Discover the difference between total users, active users, returning users, and new users, and why you should track these metrics in GA4.
Please note — in the above examples, the root domain never changed. If you’re trying to track sessions across tworoot domains, we recommend following a different process. For website owners with multiple subdomains, you need to implement cross-subdomain tracking if you want to track users a...
Users had sessions, which in turn were composed of pageviews and/or “events” (button clicks, video plays, etc.). Events themselves had a rigid model: they included a category name, an action name, and a label name — and that’s it. In GA4, the data model is event-based, and ...
Sessions can link data to a single individual and track them specifically as they interact with yourWordPress website. Event data is anonymous, and the importance is placed on specific actions taken instead of specific users taking those actions. This allows you to track complex buyer journeys acr...
Active Users — Number of users that have been active in a 28 day period Engaged Sessions — Number of sessions that lasted longer than 10 seconds, had a conversion event, or had at least 2 views Engagement Rate — Percentage of total sessions that were engaged sessions Average Engagement ...
use, operating system, device category, browser, screen resolution, app version, and more. For each of these groups, you can also track GA4 ecommerce parameters, such as user count, new users, engaged sessions, engaged session rate, engaged sessions per user, average engagement time, and ...
How you can improve the quality of ‘Active Users’ in Google Analytics 4. To improve the quality of ‘Active users’, change the ‘Adjust timer for engaged sessions’ setting to 60 seconds. By increasing the timer to 60 seconds, you are essentially raising the bar for what counts as an...
GA4 properties use “events” as the foundation for data collection and reporting. Whereas Universal Analytics properties use “sessions” as the foundation for data collection and reporting. GA4 properties use “sessions” as the foundation for data collection and reporting. Whereas Universal Analytics...
Google touts GA4 as the future of analytics but still recommends that users continue to use Universal Analytics alongside it. B2B marketers should continue to use Universal Analytics as it provides the detailed data that we’ve all become accustomed to, but regularly spending some time to get fam...
In GA4, the bounce rate is the opposite of the engagement rate. It measures the percentage of sessions that were not engaged (i.e., users spent fewer than ten seconds on a page and didn’t interact or visit another page). User privacy ...