Value Co-Creation in Airline Ecosystem: Framework Integrating Sustainability and Dart Modeldoi:10.1007/978-981-16-9276-5_3The value concept which has been defined as produced by the firm and consumed by the customer in the traditional Goods-Dominant logic perspective is discussed in the marketing ...
This paper proposes a methodological framework composed of a customer view and a provider view, highlighting the interface between them, in which value co-creation takes place. The proposed framework aims at supporting the collaboration process between the customer and the provider during the entire ...
These elements were further classified into five pillars, namely: process environment, resource, co-production, perceived benefits and management structure. The paper presents a conceptualization of value co-creation by developing a framework that integrates five categories. This research is limited to ...
To better understand how big data interconnects firms and customers in promoting value co-creation, we propose a theoretical framework of big data-based cooperative assets based on evidence of multiple case studies. We identify four types of big data resources and four types of associated digital ...
A Customer Value Creation Framework for (客户价值创造的框架).pdf,Technology Innovation Management Review March 2012 A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source Software Aparna Shanker “ If y ou’re proacti
To better understand how big data interconnects firms and customers in promoting value co-creation, we propose a theoretical framework of big data-based cooperative assets based on evidence of multiple case studies. We identify four types of big data resources and four types of associated digital ...
Fig. 1. Research Design Framework. In stage one we undertook fifteen in-depth semi-structured interviews with managers executives, all experts familiar with the firm’s marketing strategy and the development of the FM co-creation website. The participants were selected by the hotel’s Marketing ...
Value co-creation in public services: towards an integrating framework This is a theoretical paper. It addresses what we believe is a major gap in the conceptualisation of public services delivery - that is an appreciation of ... S Osborne 被引量: 6发表: 2016年 B2B Performance-based Contracts...
Brand researchers have also begun to develop in the direction of brand co-creation. However,in the absence of the conceptual framework of the theoretical basis,no consensus has been reached on "brand valuescocreation",which has triggered a series of research issues. Therefore,it is very ...
We have proposed an integrative GMB process by adapting the framework of value co-creation and orchestration platform to overcome those problems. Three management strategies of value co-creation as the main findings are revoked: involvement, curation, and empowerment. Those keywords are inputted to ...