Though ample studies address the cocreation process, scholarly understanding of theoutcomeof such cocreative processes (i.e.cocreated value) lags behind, particularly with respect tobrand-related cocreated value. Based on this gap, we explore S-D logic-informed customer cocreated brand value (CCBV...
creation theory, analyzed the necessity and feasibility of the value co-creation of the national parks in China, summarized the experiences and shortcomings in the exploration and practice of stakeholder coordination, and put forward specific suggestions for constructing the value co-creation DART model...
Though, it is insufcient to enlighten why few SE nurture rapidly while other SE doesn't OBJECTIVE Grounded in the theory of co-creation value, this study suggests a theoretical model of the influence of value co-creation on social enterprise development especially in developing countries like ...
Modeling the Value Co-Creation Retail Enterprise System : Based on the New Relationship between Firm and Customer 喜欢 0 阅读量: 19 作者: 張,婧 摘要: Modeling the Value Co-Creation Retail Enterprise System : Based on the New Relationship between Firm and Customer 張婧 消費経済研究 = Economy ...
Recently, the concept of value co-creation has gained popularity as it embraces customer and operant resources into the entire value-creation process, thereby overcoming the gaps of conventional marketing. In the last decade, literature of value co-creation gave multiple definitions to clarify the co...
co-creation studies in B2B settings give very limited space to the practice perspective on value creation, whereas studies of consumer co-creation have begun applying the practice theory (e.g. Echeverri and Skalen, 2011, Schau et al., 2009). Our intention is to extend the B2B co-creation...
Central to service-dominant (S-D) logic is the proposition that the customer becomes a co-creator of value. This emphasizes the development of customerR
Value Co-Creation From Theory to PracticePartners, Optima
On the basis of the theory of value cocreation, this study investigates the interactive value creation of consum... Wan, Xiao-le,Z Zhang,Rong, Xiao-xia,... - 《Scientific Programming》 被引量: 4发表: 2016年 Study on model of evolutionary game chain of industry cluster based on asymmetry...
However,in the absence of the conceptual framework of the theoretical basis,no consensus has been reached on "brand valuescocreation",which has triggered a series of research issues. Therefore,it is very meaningful to study the connotation and conceptual model of the brand value co-creation of ...