Planning ahead and creating your trade show follow-up strategy in advance of the trade show will help make post-show follow-up a breeze. Take the above tips into consideration prior to your next trade show to be sure you’re equipped with a well thought out follow-up strategy for the bes...
A study shows that almost 73% of the companies presenting at trade shows do not invest in a post-trade show follow-up campaign strategy. Quick responses are critical, and could be the most important factor that would make your company stand out from that of your competitors. Our professionals...
In trade show marketing, no expression is less true than “If you build it, they will come.” While attendees will be at the event or the trade show, there’s no guarantee they’ll stroll by or into your booth. The show organizer is responsible for attracting attendees to the show. Yo...
The strategy will be your touchstone as you develop graphics, create a pre-show marketing campaign, choose your show staff, determine your success measurements, and formalize your post-show follow-up guidelines. The strategy may change. It may evolve, but having a strategy that anchors your tra...
Trade shows, often called expos, are significant events where companies gather to showcase their latest products and services.
Creating a system will save you time and frustration down the road, helping you qualify leads and deliver meaningful trade show follow-up. 5. Prioritize Aesthetics Your physical exhibit will be the first thing attendees take in about your company. Before they read your name, survey materials, ...
Missed Opportunities:Valuable leads might slip through the cracks due to inadequate communication and lack of timely follow-up. Frustration and Demotivation:A disjointed lead qualification process can lead to frustration among team members, resulting in demotivation and decreased morale. ...
After the Show: Follow Up and Debrief 1. After-Show Marketing The event might be over, but you can—and should—keep the buzz going longer. Some ideas include: Writing a post-event email to send out to your subscriber list, thanking them for coming, reminding them of the solutions you ...
8. Follow Up With Event Attendees When the show is over and people are returning, reconnect with your audience and say thank you or wish them a safe trip home. If the audience had complaints, follow-up with them to make sure those issues are addressed. Strengthen audience relationships with...
Of course, your drip campaign may follow a different pattern. The goals, however, are the same: Educate subscribers Keep subscribers up-to-date Maintain excitement about the event Get subscribers to act For the best results with marketing your virtual trade show, use these best practices: Segmen...