TRADE SHOW FOLLOW-UP: HOW MUCH IS TOO MUCH?Gene Sower
A study shows that almost 73% of the companies presenting at trade shows do not invest in a post-trade show follow-up campaign strategy. Quick responses are critical, and could be the most important factor that would make your company stand out from that of your competitors. Our professionals...
英文版本: When you encounter hesitant or passive visitors at the trade show, it's essential to greet them warmly and quickly assess if they fit your target audience. Remember, not everyone you meet will be a potential customer; some might be traders, intermediaries, or unrelated individuals. D...
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forcing me to follow up for more information or to purchase. These were the disruptive companies who stood out from the crowd. This is the kind of company we want to send to a trade show as our client. Being disruptive doesn’t mean breaking the rules, often it just means breaking tradi...
First Virtual Trade Show a Success; Follow-up Planned 来自 EBSCO 喜欢 0 阅读量: 28 作者: M Buetow 摘要: UP Media Group announced that Virtual PCB, the industry's first virtual trade show and conference for PCB design, fabrication and assembly, was a rousing success. More than 2,100 ...
Email Campaigns– A well-placed trade show image in your follow-up emails reinforces your brand and reminds leads of their booth visit. Future Promotions– High-quality images from this year’s event can help generate excitement (and attendance) for next year’s show. ...
Additionally, it’s important to collect contact information from potential leads and follow up with them in the future. Why do people attend trade shows? People attend trade shows to learn about new products or services, network with industry professionals, discover new trends, and explore ...
A lead recorder is the system for conducting follow-up with sales prospects from a trade show.Less Than Truckload (LTL)Less than truckload, or LTL, is the set rate charged for freight that weighs less than the minimum weight specified....