The data shows the importance of investing in top-of-funnel marketing and making a positive impression on early-stage leads.The great news is that this is relatively easy to do — as long as you follow good marketing practices. So, if you're looking to impress your ToFu...
Top-of-funnel marketing is used to refer to activities and campaigns that focus on lead generation and targeting consumers in the upper most portion of the marketing funnel. These activities include many content marketing efforts, such as, email, social media, blog posts, SEO, traffic, paid ...
WordMaven Marketing is a B2B agency specializing in top-of-funnel strategy, content, and integrated programs to drive revenue. We help CMOs extend the capabilities of their in-house team (or BE their team) by anticipating their needs, offering sound stra
Not the soy derivative but just as versatile, the top of the funnel, or ToFu is where you will be reaching out to the largest section of your known and unknown audiences. This is what you’ll be honing a killer brand awareness marketing strategy for, as much of your initial work at th...
Conversion Funnel Examples Now that we've covered how a marketing conversion funnel works and the different stages involved, let's take a look at some examples of marketing funnels from top companies: Amazon’s Conversion Funnel Amazon is a master of the funnel, with seamless marketing tactics ...
For starters, here’s a very comprehensive list ofconversion tactics for top of the funnel marketing. When it comes to generating and converting leads for your business, you won’t get anywhere without doing TOFU marketing correctly. The ultimate goal is to work your visitors through the sales...
Top-of-funnel content attracts new visitors to your site and keeps them interested. Here's how to create it.
With the death of third-party cookies comes the simultaneous demise of data management platforms (DMPs) that traditionally relied on these cookies. Going forward, brands must now develop a top-of-funnel marketing strategy rooted in first-party data. ...
Join us as we share our best examples and tactics to improve your Top of Funnel marketing quickly and easily! This webinar will walk you through how to find the sweet spot between customer needs, industry jargon, and your own brand identity. ...
Top of Funnel (TOFU) is the marketing strategy that focuses on lead generation and brand awareness.