What it is:Apromotional textis a message that funnels exclusive offers, sales, and rewards to a group of valued customers to keep them engaged with your brand. Why it works:Sending offers that are exclusive to contacts on your text is the pinnacle of added value. By agreeing to receive te...
With so many channels to reach your customer, which one is best for you? Once we know pretty much everything there is to know about our target customer, we can shift focus to our marketing strategy. You want to choose marketing strategies that equal positive conversion rates. What channels ...
Are you really prepared to gamble on a strategy that funnels your top people toward the exits and into the job market, knowing there's a high probability your competitor will pick them up, give them a laptop and an Internet connection and say, "You have but one job, my son. Use your...