Email marketing funnel example — Consideration Check out this email, which includes customer reviews verifying the product’s reported firmness and benefits: Image via Plank 4. Convert subscribers into customers Stage: Conversion Tools to use: Emails with sales promotions, exclusive offers, discounts,...
Partner with a platform designed for funnel email marketing Managing customer journeys through email marketing takes special tools. For example, you’ll need a data-friendly platform for programming drip campaigns, getting exceptional delivery support, and then tracking the real-time results. Twilio Sen...
Below, I’m sharing 10 of the best email marketing campaigns that have caught my eye recently. For each email campaign example, I’ll discuss some of the elements it uses and explain why it’s so effective. Then, you’ll be able to apply some of these tactics to your own email strategy!
Email marketing example #1: Sale promotions and discounts Do you have an upcoming sale, or are you planning to slash your website and prices? Spread the word so contacts can take advantage of your offer! You can also provide discounts tied to certain special events in the year, such as: ...
For example, a visitor may view your About page, Careers page, but you don’t have to track it in the funnel. It is unnecessary data. The point of having a marketing funnel is to set up an automated system that is measurable at any point of the customer journey. ...
Email marketing tools usually provide valuable statistics on the success of your email marketing funnel. For example, how many of your emails were clicked on, opened, delivered, and more. By paying attention to these stats, you’ll get a sense of how well both your individual emails and your...
Knowing your email marketing funnel will let you create efficient drip campaigns. With this method, you can automate a series of emails at specific times and dates based on the subscriber’s action. For example, let’s say that someone has signed up for the first time on your list. Then,...
And then this example of email marketing goes on to mention what the subscriber can expect from the emails, and the best part is yet to come – an exclusive discount code. This makes the customer purchase a product as soon as they sign up. ...
Let’s look at an example of how OptinMonster can help your B2B marketing strategy. One of the best ways to collect email addresses from website visitors is to offer a lead magnet. Alead magnetis a special offer that visitors receive in exchange for signing up for your email marketing list...
Here's an example of a plain text email from Magic Spoon. Even if you only skim the message, the CTA ("grab that pack you've been eyeing") still stands out and reminds you to complete the purchase. Order confirmation email marketing examples Every time a customer makes an order, you...