PURCHASE INTENTION MODEL DETERMINED BY TIK-TOK SOCIAL MEDIA MARKETING AND PRODUCT KNOWLEDGE THROUGH PRICE DISCOUNT AS INTERVENING VARIABLESWijayanto, GatotJushermiWahyuni, SriAlvionita, AgnesJunaidi, RahmatPramadewi, ArwinenceInterdiciplinary Journal & Hummanity (INJURITY)
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