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PURCHASE INTENTION MODEL DETERMINED BY TIK-TOK SOCIAL MEDIA MARKETING AND PRODUCT KNOWLEDGE THROUGH PRICE DISCOUNT AS INTERVENING VARIABLESWijayanto, GatotJushermiWahyuni, SriAlvionita, AgnesJunaidi, RahmatPramadewi, ArwinenceInterdiciplinary Journal & Hummanity (INJURITY)...
Who doesn’t love a discount? Encourage people to come to your store by offering exclusive deals. Make any offers time-limited to create a sense of urgency and provide unique deals shoppers can’t get anywhere else. For instance, if you sell cosmetics, create a branded product bundle. 5....