marketing strategybrandingvalue in marketingIn this paper I made a discussion concerning the importance of branding in the strategy of the company. Branding theory and practice evolved in the latest years, being considered a valuable marketing investment. Branding is essential in creating value for ...
Retail marketing strategy: The role of marketing intelligence, relationship marketing and trust Purpose – To show why retail marketing strategists and planners need to develop long-term relationships capable of building business partnerships based on... YI Lee,PRJ Trim - 《Marketing Intelligence & Pl...
Marketing Intelligence & PlanningYang-Im Lee, Peter R.J. Trim, (2006) "Retail marketing strategy: The role of marketing intelligence, relationship marketing and trust", Marketing Intelligence & Planning, Vol. 24 Iss: 7, pp.730 - 745
Researching the role of information and communications technology (ICT) in contemporary marketing practices Purpose – This paper aims to provide a review of how the role of information and communications technology (ICT) within marketing practice has developed o... M Brady,MR Fellenz,R Brookes - ...
Assessing the data is a vital part of creating an effective marketing strategy. A. 数据评估就是要制定有效市场营销策略。 B. 数据评估和市场策略都非常重要。 C. 数据评估是制定有效市场营销策略的重要一环。 相关知识点: 试题来源: 解析 C.数据评估是制定有效市场营销策略的重要一环。反馈 收藏 ...
Purpose – To show why retail marketing strategists and planners need to develop long-term relationships capable of building business partnerships based on mutual trust. To show how the relationship marketing principle underpins the implementation of retailing strategy. Design/methodology/approach – A de...
utilizing them. In addition, CPM works well as part of a larger marketing strategy, especially one that can take the benefits of CPM and leverage them in an effective way. You can test the waters with CPM to see what potential it holds for your business without spending too much in the ...
Published evidence is, however, scant regarding the perceived value of accountancy firms' advertising by both users of their services and by business advisers. Building on a conceptual model of the role of advertising in accountancy firms described in an earlier issue of this journal [Watkins and ...
THE ROLE OF BRANDING IN MARKETING STRATEGY In this paper I made a discussion concerning the importance of branding in the strategy of the company. Branding theory and practice evolved in the latest ... R Dumitriu - 《Management & Marketing》 被引量: 4发表: 2012年 THE USE OF THE INTRANET ...
aMarketing strategy is the enterprise marketing department according to the strategic planning, considering the internal and external market opportunities resources and other factors, determine the target market, select the appropriate combination of marketing strategy, process and effective implementation and ...