However, it’s well worth your time to gain a basic understanding of how online marketing works and how you can use it to your advantage. Even if you don’t plan to work in marketing, understanding the role that marketing plays in the more extensive workings of any enterprise is vital. ...
Understanding marketing data is crucial for any marketing analyst to be successful in their role. In this section, we will explore some of the key areas of marketing data that analysts need to understand.Consumer Behavior AnalysisOne of the most important aspects of marketing data is understanding ...
Chatbot marketing effortsCustomer-brand relationshipRelationship qualityBrand loyaltyPurpose - This study aims to explore the role of artificial intelligence (Al)-powered chatbot marketing efforts (CMEs) in the establishment of relationships between brands and their customers, extending the link between ...
This study aims to investigate the role of interfunctional collaboration between marketing and purchasing functions in industrial companies. Interfunctional collaboration is considered as a measure of the internal alignment and partnership between departments in the firm, which in turn contributes to the ...
Public sentiment towards the police is a matter of great interest in the United States, as reports on police misconduct are increasingly being published in mass and social media. Here, we test how the public’s perception of the police can be majorly sha
The role of influencer marketing in e-commerce Over the years, consumers have shown a propensity to purchase from brands endorsed by celebrities or public figures. This behavior often stems from a desire to replicate these individuals’ styles and habits or establish a connection with them....
The Australian Government intends to introduce plain tobacco packaging in 2012. We consider whether such a move appears justified by examining the wider marketing literature in order to understand the role that packaging has for consumer goods. Packaging is often called the fifth p of the marketing...
role to play. Businesses are only allowed to provide clear instructions and the set of deliverables, and have little to no control over the brand’s message or the overall creative. While this does translate to less control and influence on the company’s part, this...
The 5 ps of marketing plays a crucial role in building a business plan and targeting the audience. This article will explain it to you.
Marketing & The Customer Decision Journey The role of marketing in the customer decision journey is to be at the right digital touch points, with the right message, at the right time. This starts with strong research: once you understand a customer’s journey with your product, and which are...