In a nutshell, marketing automation is a software-based solution for carrying out marketing activity. It springs into action on the back of various pre-programmed events without the need for human action or intervention. Essentially, marketing automation takes the draining man hours out of some ele...
Industrial Marketing Management, 40(1), 54-64.Maria Smirnova,Stephan C. Henneberg,Bahar Ashnai,Peter Naude,Stefanos Mouzas.Understanding the role of marketing-purchasing collaboration in industrial markets:The case of Russia. Industrial Marketing Management . 2011...
Public sentiment towards the police is a matter of great interest in the United States, as reports on police misconduct are increasingly being published in mass and social media. Here, we test how the public’s perception of the police can be majorly sha
Outbound marketing, also known as traditional marketing, is a method of marketing where businesses initiate contact with potential customers through various channels such as television, radio, billboards, telemarketing, print ads, and direct mail. The goal of outbound marketing is to reach a broad ...
Instead, the focus shifted to Lim, who reacted to the risk of losing followers and influence by retracting and obliquely apologizing for her post. This and similar examples suggest the need for some congruence between the brand and the influencer for the marketing effort to work. But in...
The role of influencer marketing in e-commerce Over the years, consumers have shown a propensity to purchase from brands endorsed by celebrities or public figures. This behavior often stems from a desire to replicate these individuals’ styles and habits or establish a connection with them....
Savvy marketers stay on top of the changing trends (as much as they can!). They’re also not throwing spaghetti at the proverbial wall to see what sticks; they rely on data and marketing analytics. In this guide, we want to help you think strategically about the role of marketing analyti...
Three studies were conducted to examine the role of need for cognition on attitudes formed as a result of exposure to advertisements. Prior research on need for cognition has used only long messages, counterattitudinal topics, or employed instructions that specifically told participants to evaluate pro...
The objective of this study is to e... S Hanvanich,K Sivakumar,GTM Hult - 《Journal of the Academy of Marketing Science》 被引量: 211发表: 2006年 Servant leadership and commitment to change, the mediating role of justice and optimism. (2012). Servant leadership and commitment to change,...
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