Marketing management capabilities in terms of marketing research, marketing strategy, planning and implementation, control and evaluation play a key role in the MSMEs performance in the market. The existing marketing strategies reached the saturation point, where new innovative strategies need to percolate...
For example, some companies choose a highly focused approach by targeted marketing aimed at very specific market segments (Club 18-30 holidays, insurance for drivers with ‘clean’ licences), while others apply differentiated marketing strategies to address several segments deploying different ...
Some solutions have a difficult learning curve. While they may be able to offer benefits to your marketing strategies, the time and training costs associated with them may be too great. A simple interface that is easy to understand can be incredibly valuable, and multichannel supports options, ...
Even if you don’t plan a career in marketing, understanding its basics is essential. As digital marketing grows more complex, knowing key concepts helps you grasp your team's strategies, especially in niche fields. Familiarity with online marketing aids collaboration and enhances your understanding...
Practical implications – Practitioners and academics must collaborate closely, with the aim of developing new insights into procedures and practices for linking organizational learning policy firmly and formally with the development of customer-driven retail marketing strategies. Originality/value – A ...
The director general said, "this requires marketers to have a good understanding of the functions of the IT team." There are other evidence that IT departments and marketing departments have differences in who controls digital communication strategies. ...
Understand the role of a marketing manager and how it influences business growth. Learn the job requirements, skills required, salary prospects, and duties.
Different market coverage strategies can be considered: undifferentiated or standardised marketing, differentiated or focused marketing. To be effective, a segmentation strategy must meet four criteria: differential response, adequate size, measurability and accessibility. International segmentation is a key ...
Pressures for reshaping traditional sales strategies are mounting as executives respond to diverse customer requirements, intense competition, and rapid change in the marketplace. Having learned that complacency kills, cutting-edge compa... DW Cravens - 《Marketing Management》 被引量: 60发表: 1995年...
Marketing has a key role in tourism planning. Yet, the tourism planning literature offers a range of roles that marketing should take, extending from a secondary planning component to a leading factor that guides the entire planning process. To understand better the relative role of marketing in ...