[1] Stephenson W. The play Theory of MassCommunication [M] . Chicago: The University of Chicago Press, 1967.[2]宗益祥.作为游戏的传播:威廉·斯蒂芬森的传播游戏理论研究 [2]海龙:《传播游戏理论再思考》,《新闻学论集(第20辑)》,中国人民大学出版社2008版...
The Play Theory of Mass Communication 作者:Stephenson, William 出版年:1987-1 页数:247 定价:$ 31.58 ISBN:9780887387050 豆瓣评分 评价人数不足 评价: 写笔记 写书评 加入购书单 分享到 推荐
(1967): The play theory of Mass Communica- tion, Chicago: The University of Chicago Press, 1967.Stephenson, W. The Play Theory of Mass Communication. Chicago: University of Chicago Press, 1967.Stephenson, W....
The Play Theory of Mass Communication 2024 pdf epub mobi 用户评价 评分☆☆☆ 读得很痛苦,坚持到115页然后看了最后的要点摘要集;首先是作者搞的Q-方法令人摸不着头脑,一边说是subjective standpoint,一边又用统计公式;其次就是心理学传播学政治经济学文化学等各种杂糅,加上时政,感觉ludenic theory是否等于play...
The Play Theory of Mass Communication The literature on mass communication is now dominated by" objective sociological" approaches. What makes the work of Stephenson so unusual is his starting ... H Mendelsohn,W Stephenson - 《American Sociological Review》 被引量: 299发表: 1967年 Audience at Pl...
W Shan,HU Xuan - 《Journal of Changsha University》 被引量: 2发表: 2013年 Internet addiction, usage, gratification, and pleasure experience: the Taiwan college students' case This study used the Uses and Gratifications theory and the Play theory in mass communication. Nine hundred and ten valid...
Define communication theory. communication theory synonyms, communication theory pronunciation, communication theory translation, English dictionary definition of communication theory. Noun 1. communication theory - the discipline that studies the princi
This theory is not for many years longer tenable. The adverse theory is that a division of the land of the world among the mob of the world would immediately elevate the said mob into scared personages; that houses would then build themselves, and corn grow of itself; and that everybody...
Define communicant. communicant synonyms, communicant pronunciation, communicant translation, English dictionary definition of communicant. n. 1. A person who receives or is entitled to receive Communion. 2. A person, especially an informant, who communi
Today, the alienation phenomenon is more prominent, especially with the prosperity of mass communication, the media has increasingly become the alienation phenomenon of accomplice. Therefore, the internal relevance and context between the sort of media existence and alienation, realistic meaning. Three, ...